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Category: Marketing » Internet Marketing
created 19 hour(s) ago - updated 19 hour(s) ago by Vinod Gupta
0 comments, 20 views

Internet marketing (IM), or online marketing, means using the Internet to market and sell goods...
Category: Marketing » Marketing Management
created 19 hour(s) ago - updated 19 hour(s) ago by Vinod Gupta
0 comments, 48 views

The research builds upon the literature in electronic commerce and past research in marketing...
Category: Marketing » Marketing Management
created 20 hour(s) ago - updated 20 hour(s) ago by Vinod Gupta
0 comments, 9 views

It is generally recognised that today’s marketplace is characterised by a great many products...
Category: Others
created 20 hour(s) ago - updated 20 hour(s) ago by Vinod Gupta
0 comments, 5 views

Conceptual development is needed in insurance marketing, as the financial markets are part of a...
Category: Marketing » Marketing Management
created 20 hour(s) ago - updated 20 hour(s) ago by Vinod Gupta
0 comments, 6 views
Category: Marketing » Marketing Management
created 20 hour(s) ago - updated 20 hour(s) ago by Vinod Gupta
0 comments, 12 views

A successful direct farm marketing business requires knowing and understanding effective...
Category: Marketing » Strategic Marketing
created 20 hour(s) ago - updated 20 hour(s) ago by Vinod Gupta
0 comments, 15 views

Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the key...
Category: Marketing » Marketing Management
created 20 hour(s) ago - updated 20 hour(s) ago by Vinod Gupta
0 comments, 5 views

The analyzes how top managers of companies see importance of marketing function as well as...
Category: Marketing » Marketing Management
created 3 day(s) ago - updated 3 day(s) ago by Kundan Shah
0 comments, 15 views

Hospitality marketing is unique because it deals with the tangible product, like a bed in the...
Category: Marketing » Marketing Mix
created 3 day(s) ago - updated 3 day(s) ago by Kundan Shah
0 comments, 19 views

The concept of marketing is based on the premise that firms should determine consumer wants and...
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