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Category: Case Study » Cases in Marketing
created 2 week(s) ago - updated 2 week(s) ago by Ayesha Shaikh
0 comments, 22 views

With increasing globalization and international trade, a number of international brands are...
Category: Case Study » Cases in Marketing
created 2 week(s) ago - updated 2 week(s) ago by Ayesha Shaikh
0 comments, 14 views

It started with a handshake. Two visionaries, Bill Bowerman and his University of Oregon runner...
Category: Case Study » Cases in Marketing
created 2 week(s) ago - updated 2 week(s) ago by Ayesha Shaikh
0 comments, 27 views

Whirlpool's Product Innovation and Brand Building Strategies in India: Re-creating the...
Category: Case Study » Cases in Operations
created 2 week(s) ago - updated 2 week(s) ago by Ayesha Shaikh
0 comments, 14 views

Founded in 1971 with the acquisition of ‘HAVELLS’ brand; headquartered in Noida • Leading...
Category: Case Study » Cases in Marketing
created 2 week(s) ago - updated 2 week(s) ago by Ayesha Shaikh
0 comments, 13 views

US$ 1.2 billion Electrical Company, globally • Founded in 1971 with the acquisition of...
Category: Marketing » Marketing Management
created 3 week(s) ago - updated 3 week(s) ago by Ayesha Shaikh
0 comments, 31 views

Marketing channels exist to create utility for customers • Place utility—availability of a...
Category: Case Study » Cases in Marketing
created 3 week(s) ago - updated 3 week(s) ago by Ayesha Shaikh
0 comments, 19 views

India is a developing country. In today’s scenario brands are the basis of consumer...
Category: Marketing » Direct Marketing
created 3 week(s) ago - updated 3 week(s) ago by Ayesha Shaikh
0 comments, 44 views

Direct selling refers to the selling of goods and services to consumers who are away from a...
Category: Case Study » Cases in Operations
created 3 week(s) ago - updated 3 week(s) ago by Ayesha Shaikh
0 comments, 13 views

Ranbaxy Laboratories, India's largest pharmaceutical company, has taken on global...
Category: International Relations » Globalization
created 3 week(s) ago - updated 3 week(s) ago by Ayesha Shaikh
0 comments, 56 views

Air transportation is a major industry in its own right and it also provides important inputs...
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