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Category: Case Study » Cases in Marketing
created 8 day(s) ago - updated 8 day(s) ago by Reena Dapat
0 comments, 91 views

Understanding consumer behaviour in rural tourism is a necessary condition for the successful...
Category: Marketing » Consumer Behaviour
created 8 day(s) ago - updated 8 day(s) ago by Reena Dapat
0 comments, 95 views

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they...
Category: Marketing » Consumer Behaviour
created 8 day(s) ago - updated 8 day(s) ago by Reena Dapat
0 comments, 74 views

Consumer behaviour is a very important aspect to be studied in every marketing activity,...
Category: Operations Research » Supply Chain Management
created 9 day(s) ago - updated 9 day(s) ago by Jagga Jagaaardel
0 comments, 66 views

With increased consumer interest in environmental impacts, green supply chain management (GSCM)...
Category: Marketing » Marketing Management
created 13 day(s) ago - updated 13 day(s) ago by Ayesha Shaikh
0 comments, 100 views

Marketing is indeed an ancient art; it has been practiced in one form or the other, since the...
Category: Marketing » Marketing Management
created 2 week(s) ago - updated 2 week(s) ago by Ayesha Shaikh
0 comments, 31 views

Marketing channels exist to create utility for customers • Place utility—availability of a...
Category: Others
created 3 week(s) ago - updated 3 week(s) ago by Preety Shah
0 comments, 60 views

Protecting Consumer Privacy in an Era of Rapid Change, In today's world of smart phones,...
Category: Case Study » Cases in Marketing
created 3 week(s) ago - updated 3 week(s) ago by Ayesha Shaikh
0 comments, 42 views

India—A vibrant mix of different ethnic groups and cultures overflowing with its own unique...
Category: Marketing » Consumer Psychology
created 3 week(s) ago - updated 3 week(s) ago by Ayesha Shaikh
0 comments, 23 views

While recent news of a global rebound in the luxury market has encouraged retailers, this...
Category: Case Study » Current Trends and Cases in Retail Management
created 3 week(s) ago - updated 3 week(s) ago by Ayesha Shaikh
0 comments, 19 views

• Anti-aging skincare is the largest category in the US facial skincare market, worth over $2...
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