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Category: Marketing » Marketing Management
created 1 year(s) ago - updated 1 year(s) ago by Kaushal Mehta
0 comments, 711 views

The modern era of information technology has seen a process of shift from traditional marketing...
Category: Marketing » Consumer Behaviour
created 1 year(s) ago - updated 1 year(s) ago by Kaushal Mehta
0 comments, 1278 views

In Present Marketing Scenario, the Study of Consumer Behavior has become essential. Consumers are...
Category: Marketing » Consumer Behaviour
created 1 year(s) ago - updated 1 year(s) ago by Kaushal Mehta
0 comments, 1124 views

Marketing Research Role of marketing research in marketing Scope and obstacles in acceptance...
Category: Marketing » Consumer Behaviour
created 1 year(s) ago - updated 1 year(s) ago by Kaushal Mehta
0 comments, 1049 views

The purpose of this article is to familiarize with research aim, goal of which is to map out...
Category: Marketing » Retail Management
created 1 year(s) ago - updated 1 year(s) ago by Dharmik Moni
0 comments, 1220 views

The fast-moving consumer goods (FMCG) sector is an important contributor to India's GDP....
Category: Others
created 1 year(s) ago - updated 1 year(s) ago by Dharmik Moni
0 comments, 233 views

The domestic consumer electronics and durables sector has witnessed a substantial growth over the...
Category: Retail Management » Domestic and International Logistics
created 1 year(s) ago - updated 1 year(s) ago by Dharmik Moni
0 comments, 564 views

The global financial crisis of 2008 and the recession that followed brought with it pervasive...
Category: Marketing » Brand Management
created 1 year(s) ago - updated 1 year(s) ago by Reena Dapat
0 comments, 542 views

Sound symbolism, the linguistic process in which the sounds of a word provide cues about the...
Category: Marketing » Consumer Behaviour
created 1 year(s) ago - updated 1 year(s) ago by Ritesh Maratha
0 comments, 1125 views

This study employed 30 in-depth interviews to understand the mature consumers' mall...
Category: Mass Media and Communication » Advertising
created 1 year(s) ago - updated 1 year(s) ago by Faiqa Dabir
0 comments, 506 views
« Next  |   viewing results 1-10 of 509   |  Next »
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