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Category: Finance » Corporate Finance
created 10 month(s) ago - updated 10 month(s) ago by Jasmine Pvk
0 comments, 107 views

when aggregated, the brand citizenship behavior of firms positively affects their corporate...
Category: Others
created 11 month(s) ago - updated 11 month(s) ago by Jasmine Pvk
0 comments, 56 views

The purpose of this paper is to analyze the relationship between tourists’ user-generated...
Category: Others
created 11 month(s) ago - updated 11 month(s) ago by Jasmine Pvk
0 comments, 71 views

The purpose of this paper is to provide a detailed description of the various activities and...
Category: Others
created 11 month(s) ago - updated 11 month(s) ago by Jasmine Pvk
0 comments, 69 views

The purpose of the study is to examine young Australian tourists’ consumption values,...
Category: Marketing » Consumer Psychology
created 11 month(s) ago - updated 11 month(s) ago by Jasmine Pvk
0 comments, 107 views

This introduction seeks to provide a broad review of scholarly developments in the nascent field...
Category: Marketing » Integrated Marketing Communication
created 11 month(s) ago - updated 11 month(s) ago by Jasmine Pvk
0 comments, 119 views

The purpose of this paper is to extend the concept of green brands to destinations and to...
Category: Others
created 11 month(s) ago - updated 11 month(s) ago by Jasmine Pvk
0 comments, 56 views

This paper aims to discuss the prevalent trends of exploiting cultural capital such as...
Category: Case Study » Cases in Marketing
created 1 year(s) ago - updated 1 year(s) ago by Dharmik Moni
0 comments, 452 views

The purpose of this research is to explore if there is a viable way for a newly brand to speed up...
Category: Case Study » Cases in Marketing
created 1 year(s) ago - updated 1 year(s) ago by Ayesha Shaikh
0 comments, 515 views

Whirlpool's Product Innovation and Brand Building Strategies in India: Re-creating the...
Category: Case Study » Cases in Marketing
created 1 year(s) ago - updated 1 year(s) ago by Ayesha Shaikh
0 comments, 164 views

India is a developing country. In today’s scenario brands are the basis of consumer...
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