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Category: Marketing » Marketing Management
created 4 year(s) ago - updated 4 year(s) ago by Nitya Ramuji
0 comments, 2229 views

Emerging markets like India are different from developed markets. These markets are often...
Category: Marketing » Marketing Management
created 4 year(s) ago - updated 4 year(s) ago by Jagruti Shah
0 comments, 2274 views

Distribution includes all activities undertaken by the producer, alone or in cooperation, since...
Category: Marketing » Marketing Management
created 4 year(s) ago - updated 4 year(s) ago by Jagruti Shah
0 comments, 1970 views

One of the fundamental principles of marketing is the concept of market segmentation. Sometimes...
Category: Marketing » Strategic Marketing
created 4 year(s) ago - updated 4 year(s) ago by Jagruti Shah
0 comments, 1156 views

marFMCG persisted with the use of the product life cycle concept continued to have a competitive...
Category: Others
created 5 year(s) ago - updated 5 year(s) ago by Dharmik Moni
0 comments, 2100 views

The Indian FMCG sector has shown a good growth inspite of the global economic slowdown. The top...
Category: Case Study » Cases in Marketing
created 5 year(s) ago - updated 5 year(s) ago by Ayesha Shaikh
0 comments, 658 views

The Integrated Multi-channel Retailing (IMCR) Model, we presented as a sustainable retail...
Category: Case Study » Cases in Marketing
created 5 year(s) ago - updated 5 year(s) ago by Ayesha Shaikh
0 comments, 848 views

We work to create a better future everyday. We help people feel good, look good and get more...
Category: International Business » Channel Management
created 5 year(s) ago - updated 5 year(s) ago by Preety Shah
0 comments, 1518 views

The fast moving consumer goods (FMCG) sector is the fourth largest sector of the economy with the...
Category: International Business » Channel Management
created 5 year(s) ago - updated 5 year(s) ago by Preety Shah
0 comments, 1194 views

The aim and objective of this report is to identify the benefits of interactive communication...
Category: International Business » Channel Management
created 5 year(s) ago - updated 5 year(s) ago by Preety Shah
0 comments, 1454 views

Post liberalization Indian market has evolved a lot, providing opportunities galore to companies...
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