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Category: Marketing » Marketing Management
created 3 year(s) ago - updated 3 year(s) ago by Nitya Ramuji
0 comments, 1720 views
Emerging markets like India are different from developed markets. These markets are often...

Category: Marketing » Marketing Management
created 3 year(s) ago - updated 3 year(s) ago by Jagruti Shah
0 comments, 1888 views
Distribution includes all activities undertaken by the producer, alone or in cooperation, since...

Category: Marketing » Marketing Management
created 3 year(s) ago - updated 3 year(s) ago by Jagruti Shah
0 comments, 1599 views
One of the fundamental principles of marketing is the concept of market segmentation. Sometimes...

Category: Marketing » Strategic Marketing
created 3 year(s) ago - updated 3 year(s) ago by Jagruti Shah
0 comments, 914 views
marFMCG persisted with the use of the product life cycle concept continued to have a competitive...

Category: Others
created 3 year(s) ago - updated 3 year(s) ago by Dharmik Moni
0 comments, 1730 views
The Indian FMCG sector has shown a good growth inspite of the global economic slowdown. The top...

Category: Case Study » Cases in Marketing
created 4 year(s) ago - updated 4 year(s) ago by Ayesha Shaikh
0 comments, 495 views
The Integrated Multi-channel Retailing (IMCR) Model, we presented as a sustainable retail...

Category: Case Study » Cases in Marketing
created 4 year(s) ago - updated 4 year(s) ago by Ayesha Shaikh
0 comments, 662 views
We work to create a better future everyday. We help people feel good, look good and get more...

Category: International Business » Channel Management
created 4 year(s) ago - updated 4 year(s) ago by Preety Shah
0 comments, 1236 views
The fast moving consumer goods (FMCG) sector is the fourth largest sector of the economy with the...

Category: International Business » Channel Management
created 4 year(s) ago - updated 4 year(s) ago by Preety Shah
0 comments, 955 views
The aim and objective of this report is to identify the benefits of interactive communication...

Category: International Business » Channel Management
created 4 year(s) ago - updated 4 year(s) ago by Preety Shah
0 comments, 1216 views
Post liberalization Indian market has evolved a lot, providing opportunities galore to companies...