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Category: Case Study » Cases in Marketing
0 comments, 616 views, created 5 year(s) ago
Tags: Complete range of telecom services , Reliance Communications , India’s No. 1 network is now also… , Recent performance
Description:
5th largest wireless operator in the world (customer base in a single country) Only Indian...
Category: Case Study » Cases in Operations
0 comments, 830 views, created 5 year(s) ago
Tags: Market segmentation , EXECUTIVE SUMMARY , Industry Overview , Working of a QSR , Key Players , Trends and Future Prospects
Description:
India is witnessing rapid urbanization of small towns and growth of mid-sized cities. This along...
Category: Case Study » Cases in Marketing
0 comments, 722 views, created 5 year(s) ago
Tags: analysis , THESIS , INTRODUCTION , Background , Initial Trial , 2000 Marketing Campaign
Description:
“If you owned [a hybrid car], you could feel good about using less gasoline and being a...
Category: Marketing » Marketing Management
0 comments, 577 views, created 5 year(s) ago
Tags: Penetration Pricing , Market Skimming , Value Pricing , Loss Leader , Psychological Pricing
Description:
Price set to ‘penetrate the market’ ‘Low’ price to secure high volumes Typical in mass...
Category: Marketing » Marketing Management
0 comments, 291 views, created 5 year(s) ago
Tags: INTRODUCTION , Price formation model , Agent behaviors , Concluding remarks
Description:
A deterministic trading strategy can be regarded as a signal processing element that uses...
Category: Case Study » Cases in Marketing
0 comments, 664 views, created 5 year(s) ago
Tags: INTRODUCTION , Market Leadership as a Strategic Goal in Electronic Commerce , Amazon.com – The Road to Market Leadership , Conclusion and Outlook
Description:
In the early 1990s global communication networks and information technology (IT), especially the...
Category: Marketing » Marketing Management
0 comments, 492 views, created 5 year(s) ago
Tags: INTRODUCTION , Cost Estimation , ESTIMATION AND PRICING , Optimality of Pricing
Description:
As Internet-based commerce becomes increasingly widespread, large data sets about the demand for...
Category: Marketing » Marketing Management
0 comments, 459 views, created 5 year(s) ago
Tags: INTRODUCTION , General Reference Dependent Demand Model , Dynamic Pricing Model , Model without Loss Aversion
Description:
We consider the dynamic pricing problem of a monopolist ¯rm in a market with repeated...
Category: Case Study » Cases in Operations
0 comments, 686 views, created 5 year(s) ago
Tags: INTRODUCTION , Our Purpose , Values & Principles (PVPs) , Why Do We Have a Worldwide Business Conduct Manual? , Cooperating with Investigations
Description:
At P&G, we do the right thing. This may be a simple statement, but it’s also the...
Category: Case Study » Cases in Operations
0 comments, 923 views, created 5 year(s) ago
Tags: Focus on brand creation. , Market leader in niche segments , Strong pricing power , Valuation and risks
Description:
We initiate coverage on Pidilite with a Buy recommendation and price target of `178. Pidilite is...
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