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ConsLlmer Marketing of Life lnsurance Products: a case study of lndian Consumers

This is a research report on ConsLlmer Marketing of Life lnsurance Products: a case study of lndian Consumers uploaded by Dinabandhu Bag in category: All Documents »  Business »  Financial Models section of our research repository.
161 views, 0 comments, Last Update: Jun 27, 2019.
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Tags: Data mining
Description:
The liberalisatim of the insurance sector has thrown up the domestic lndian
insurance rnarket to ttre private and forelgn players. Marketing of insurance
F,rodlcts to hdat cocsr.rrers is a recent phenonenon and poses unique
ctlafenge to fE irclrers. Th€re is a need to identify and develop demographic
custqrEr segfrEnts thal coufd help minimilng marketing costs and make
efiecrive rnarketirg. Further there exist a need to suggest an appropriate
business strategy across the segments for better positioning of life insurance
products. Modem data mining tools could provide business intelligence solutions
used for marketing. Data base segmentation is the most common application of
data mining solution. This study attempts to highlight the significance of data
based segmentation to achieve business advantages using modern data mining
techniques.



 

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