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Essentials of Marketing Research

This is a research report on Essentials of Marketing Research uploaded by Reena Dapat in category: All Documents »  Marketing »  Marketing Management section of our research repository.
1419 views, 0 comments, Last Update: Feb 23, 2016.
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Tags: marketing research , Essentials
Description:
Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance



 

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