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Phonetic Effects of Brand Names on Consumer Judgments

This is a research report on Phonetic Effects of Brand Names on Consumer Judgments uploaded by Reena Dapat in category: All Documents »  Marketing »  Brand Management section of our research repository.
1531 views, 0 comments, Last Update: Feb 23, 2016.
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Tags: Effects of Brand Names , Effects of Brand , Consumer Judgments
Description:
Sound symbolism, the linguistic process in which the sounds of a word provide cues about the word's meaning, is not a new phenomenon. Plato first described the effect in the dialogues of Cratylus, and authors throughout time have used the sounds in words to describe people.



 

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