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Creating Effective Brand Names

This is a research report on Creating Effective Brand Names uploaded by Reena Dapat in category: All Documents »  Marketing »  Brand Management section of our research repository.
2177 views, 0 comments, Last Update: Feb 23, 2016.
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Tags: Creating Effective , Brand Names , Creating Effective Brand Names
Description:
Brands with strong images are able to influence customers' choices and command a premium in the marketplace. A brand name is the foundation of a brand's image. While the
image associated with a brand name can be built with advertising over time, brand managers realize that a carefully created and chosen name can bring inherent and immediate value to the brand.



 

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