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Marketing Study On Reputation Building By New Ventures

This is a research report on Marketing Study On Reputation Building By New Ventures uploaded by Bhaumik Rathod in category: All Documents »  Marketing »  Marketing Management section of our research repository.
895 views, 0 comments, Last Update: Jun 26, 2013.
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Tags: Building , Reputation Building , Reputation , New Ventures
Description:
Marketing Study On Reputation Building By New Ventures: Three Essays On Processes And Performance, Reputation is known to be a ubiquitous, spontaneous, and highly efficient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and communities. Furthermore, reputation acts on different levels of agency, individual and supra-individual.




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