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Value Creation , Competitive Adv & Benchmarking

This is a research report on Value Creation , Competitive Adv & Benchmarking uploaded by Balajiv Ganesh in category: All Documents »  Marketing »  Strategic Marketing section of our research repository.
274 views, 0 comments, Last Update: Jan 23, 2013.
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explains meaning of value chain, characteristics of value of chain analysis. It also explains objectives of benchmarking and building blocks of competitive advantage.



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