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Google AdWords Management, A Solution for All Paid Search Needs

by David Martin on Thursday 13 July 2017, 8:09 PM | Category: Business Marketing| View: 565 views

 A single campaign cannot help all businesses reach their clients, and therefore, Google Adwords offers a number of campaigns to reach the clients, including search network, display network, search network with display select, shopping, videos, and universal app. The selection of the type of campaign is based on the objectives of a business and advertising purpose and targeting. Different types of Google AdWords campaign management agencies promote ads on different channels, some use banner ads, some use text ads, where as other uses videos and more elaborate display ads.

google adwords management

Search Network campaign
As the name implies, search network campaign focuses on propagating paid advertisements through Google's search results, along with other Google sites, when one searches for products you sell or service you provide. Search only campaign works well for those who need advertisements to become visible on the top of search engine results pages (SERPS), and to capture attention and reach clients who are searching for product or service one provides. The objective of search network campaign is to encourage people to take action based on the call of action, which is a text ad with a link.

Display network campaign
Google has the association with almost every live website on the Internet—mobile apps are also included—which creates an ecosystem called display network. When one promotes ads on this channel, the ads become visible on the sites as well as applications. Under this campaign, one gets full control to target audience based on topics, demography, and interests. Unlike search network, display network allows advertisers to reach consumers or clients when they are browsing the web. Display campaign is further segmented into, engagement, remarketing, and mobile apps. As these types of campaign require a high level of competency, it is recommended to hire white label PPC agency to reap the best results.
Search Network with Display Select campaign
The amalgamation of search and display network, this type of campaign allows advertisers or PPC services providers to reach consumers simultaneously at a search engine and while browsing the Internet. The dual prong approach provides the best exposure to the brands and helps in bring better conversion while yielding great return on investment.
Google Shopping campaign
Under this PPC services, Adwords allows photographic advertisements, which include features and price of a product or service, to be displayed along paid text ads, as well as on the Google partner websites. The service helps e-commerce sites to draw relevant and distilled traffic to the websites. This campaign has emerged as the most cost-effective way, with least cost per acquisition, among all alternatives.

Video campaigns
Just as the name implies, video campaigns especially focus on the video ads. Advertisers choose this PPC services when clients want to video advertisement on AdWords marketing channel, including YouTube and display network.
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