UNILEVER SWOT ANALYSIS

by Farida Attari on Saturday 29 April 2017, 10:14 AM | Category: Strategy| View: 921 views
 
 
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SWOT Analysis :The SWOT Analysis for Unilever is given below:

 
Strengths
1.Strong Financial Performance and Strategy
2.Strong Popular Brands
3.Evolving Portfolio and Developing Channels
4.Substantial Strategic Investments to Drive
Growth
5.R&D Focus and Integrated Supply Chain
 
Weaknesses
1.Decline in Grocery Segment
2.Dependence on Distributors and Retailers
 
Opportunities 
1.Potential in Emerging Markets
2.Growing Demand for Premium and Specialized
High-End Products in Skin Care Segment
 
Threats
1.Global and Regional Competititors
2.Private Label Brands from Retailers
3.Divergent Global Market Environment
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