EBR The 3 words helping Development of Brand Online.

by Sunanda K. Chavan on Tuesday 30 November 2010, 4:17 PM | Category: Marketing| View: 1111 views
 
 
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EBR The 3 words helping Development of Brand Online.   

 

 

EBR – Exposure, Repetition and Build trust.

 Exposure

The first and foremost step to get out in front of people is to put forward the brand is to launch the brand in front of the people.  Various media can be used to accomplish this task, hence increase exposure on the net.  The susceptiveness of brand in the market in the market and existence of the brand in the market with positive image being the main focus of the brand developer.

Repetition

Branding is lasting a long lasting impression over the mind of the customer and it's not an any easy task. Brand recall and brand loyalty don't come by having existence consistently. The efforts put in the above stage should be consistent enough to create a consistent exposure of brand in the market.

Trust Building

“To be trusted is a greater compliment than being loved.” Hence creating trust and confidence in brand through excellent service quality, after sales, and finally customer delight.      

 

After all brand development on net is recommended by many, which helps gain competitive advantage over the other. By having breakthrough online awareness it helps in bringing up the online presence thus capturing the attention of many.

 

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