SWOT ANALYSIS ON AT&T INC.

by Abhijeet S on Wednesday 24 November 2010, 6:03 PM | Category: Operations| View: 10024 views
 
 
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SWOT ANALYSIS ON AT&T INC.

AT&T Inc. is the largest provider of fixed telephony in the United States, and also provides broadband and subscription television services. AT&T is the second largest provider of mobile telephony service in the United States, with over 92.8 million wireless customers, just behind Verizon Wireless' 93.2 million, and more than 210 million total customers.

As of 2010, AT&T is the 7th largest company in the United States by total revenue, as well as the 3rd largest non-oil company in the US (Behind Walmart and Bank of America). It is the 3rd largest company in Texas by total revenue (Behind ExxonMobil and ConocoPhillips) and the largest non-oil company in Texas. It is also the largest company headquartered in Dallas. In 2010, Forbes listed AT&T as the 13th largest company in the world and the 8th largest non-oil company in the world, the largest company in the world not associated with banking or oil, as well as the world's largest provider of telecommunication.

Southwestern Bell Corporation was founded in 1983 as a Regional Bell Operating Company following the break-up of the original AT&T as a result of the United States v. AT&T antitrust suit. The company changed its name in 1995 to SBC Communications Inc. and again in 2005 to AT&T Inc. after it purchased its former parent company, AT&T Corporation. The newly merged company took on the iconic AT&T logo and T stock-trading symbol (for "telephone").

The current AT&T reconstitutes much of the former Bell System and includes ten of the original 22 Bell Operating Companies along with one it partially owned (Southern New England Telephone), and the original long distance division. The company is headquartered in downtown Dallas, Texas.

SWOT ANALYSIS ON AT&T INC.

Strengths

  • Broad portfolio of wireless devises
  • Extremely capable network capacity - both physical (fiber optics) and wireless (including a growing 3G network)
  • AT&T Wireless exclusivity with Apple's iPhone
  • Being a boss.

 

Weaknesses

  • Network that at times is not able to handle the growing number of customers
  • Customer service
  •  Balance sheet -- company more leveraged than competitors within the industry.
  •  45% of cellular business directly related to the iphone.
  •  High percentage of dropped calls
  •  Reputation

 

Opportunities

  • Potential purchases of other smaller wireless networks
  • Development of four G network
  • Development of more exclusive products such as iPhone
  • Further industry consolidation (acquisitions).
  • Wireless growth, particularly through its partnership with Apple/iPhone.
  • Emerging markets/global expansion.
  • Further industry growth with 4G technology.

 

Threats

  • Increasing ferocious competition in the wireless arena
  • Too much emphasis on iPhone
  • Potential disasters or technical problems that can lead to system outages
  •  Emerging technologies -- falling behind smaller, more nimble companies and operators.
  • Price competition within industry pressuring margins.
  •  Weather damage to antennas and transmission lines.

 

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