Developing Relations through cold calls

by Sunanda K. Chavan on Friday 19 November 2010, 4:21 PM | Category: Marketing| View: 1035 views
 
 
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In communication the simplest strategies can sometimes do wonders. One should focus on relationship whenever on phone. Although most of the salesman focus on communicating in such a way that it deems to be very formal and very much selling stuff. Most salespeople dislike and are intimidated by cold calling. We know it is required, but this is because our task is to make a sale. In our calls, we are speaking with a human being with the absence of any real affinity with that person. Often times, it feels insincere and we are all guilty of this. When we are insincere, the person on the other line senses it and knows we are selling something. They have no idea who we are, know nothing about what we do, and are being extremely cautious. The person we have contacted does not know us. The impetus we are trying to build places that person in a protective mode. When cold calls begin with this frame of mind, it emanates over the phone and the other person feels it. Establishing relationships adds the human element in our phone conversations. We become sincere. Conversations are no longer uptight and become more natural. People are also more receptive and respond with genuine interest and kindness. Strategies should always be customer centric, not just about making money.  If the people we call feel calm about the way we conduct ourselves with them on the phone, they are more likely to listen and talk to us. These relationship-building tips will help you improve the way you conduct business and consequently increase sales and help you feel good about cold calling.

 

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