The Happy Hours Business

by Amit Bhushan on Friday 11 September 2015, 4:40 PM | Category: Websites| View: 738 views
 
 
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The Happy Hours Business

By: Amit Bhushan                                        Date: 11th Sept. 2015

 

With a plethora of online food and dine booking services, taxi hailing apps, online goods delivery store sprouting, we are keen to see the next level competition emerge. Such competition is likely to take shape from big data analytics. 

This is because soon we will have a lot of companies which would have huge information about the consumer preferences as well as supplier's conditions.A few of these companies may be tempted to become more consumer centric whereby they soon start advising suppliers to optimize on idle time by having "Happy hours" during off peak. 

This would of course help these companies build consumer bases quickly while the suppliers are helped to improve efficiency and consumers gain of prices by ordering/consuming or receiving orders during such off peak periods.Some other companies become supplier focussed helping them with buyer analytics to support them to position their wares attractively and enhance ability to fetch better prices. 

Besides the online marketplaces, the Payments service providers may also find niche in this space by leveraging on the data garnered in servicing these enterprises.

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