Social Media & Employees

by Sunanda K. Chavan on Wednesday 10 November 2010, 5:17 PM | Category: Entrepreneurship| View: 2260 views
 
 
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  Social Media & Employees

 

It is clear social media is changing all parts of society, from sharing pictures with grandmothers to the making of celebrities and billionaires. And now, the wave is creating the next generation of workforce leadership. This evolution is well represented by the best employers, the standard setters in adopting new technologies to leverage and strengthen their workforces. Unemployment numbers remain at record highs all over the country. Among the most affected are those in Gen Y -- young college grads who are finding it nearly impossible to find jobs in their discipline. Those who do find jobs, often find that they are ill suited for the corporate environment. Already, tools like LinkedIn, Facebook, and Twitter have been widely adopted as recruitment tools.

There is a good case to mention here dealing with McMurry .Beyond recruiting, the great employers have evolved their communication mechanisms. Twitter, blogging and social networking sites have created expectations, particularly among Gen Y workers, that information should be real-time and transparent. Senior management at McMurry, a Phoenix-based marketing firm, responded to this need by establishing electronic, social media-based communication channels. The company's new intranet, Channel 8, provides a central location for company news, internal blogs, discussion boards, recognition, polls, and education. In order to draw staff into the communication, Channel 8 is customizable by the user. All McMurry staff members can select the widgets they prefer and the RSS feeds they want. An internal microblog similar to Twitter posts short notes of congratulations, thanks and random humor. All senior managers contribute regularly to this site, including CEO Chris McMurry, who regularly posts on his internal blog, Conversations with Chris. The topics that have included business trends, helping McMurry be the best place to work, how to spend company money, and what to do in the face of difficult decisions.

It is clear from the above case the Strategy of leveraging Social Media with the help of employees



 

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