Marketing Management Paper (MBA)

by Puneet Jaiswal on Tuesday 22 January 2013, 5:22 PM | Category: Marketing Management| View: 2257 views
 
 
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 M.B.A.

201 : MARKETING MANAGEMENT

(2008 Pattern) (Sem. – II)

Time :3 Hours] [Max. Marks :70

Instructions to the candidates:-

1) Question 1 is compulsory.

2) Answer any four among the remaining questions.

3) All questions carry equal marks.

Q1) Define Product. Explain different types of products with suitable examples.

Q2) Company X has a dominant share in the Indian Sauce market and also owns a successful brand in the catagory. Research showed that there was a need for
sauce with unique taste which could be taken with Indian as well as western
snack foods. The company introduced ‘Tomi – Imli', a new tomato sauce
with tamarind and tangy spices. The product is targeted at children in the
age group of 14 years and above.
As a marketing manager, which steps would you like to take while launching
this product? How will you conduct the test marketing for this product?

Q3) Discuss the pricing techniques applicable to FMCG products being launched
in a highly competitive market.

Q4) ‘Channel intermediaries are essential for effective distribution of a product?
Discuss.

Q5) Describe in detail the extended PS of marketing mix.

Q6) Explain the ‘Push' and ‘Pull' strategies with suitable examples.
SEAT No. :

Q7) Write short notes (Any two) :

a) Direct Marketing.

b) New trends in packaging.

c) Non – Store Retailing.

d) Physical Evidence.

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