MARKETING COMPLEXITIES OF WEDDING INDUSTRY

by Dr Neha Arora on Wednesday 9 January 2013, 11:33 AM | Category: Miscellaneous| View: 864 views
 
 
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MARKETING COMPLEXITIES OF WEDDING INDUSTRY

ABSTRACT

Left behind are the days when wedding means lot of arrangements a couple of people roaming for the gatherings of things from the time of engagement till wedding and only certain aspects of the wedding like décor and catering were outsourced. The time has come when the entire event is managed, coordinated and planned by professional service providers. The wedding industry is hence a booming industry with abundant opportunities for companies to enter, lot of competition and large marketing complexities involving in.

 

Thus it can be said that the wedding industry in India thrives largely on the Indian notion of characterizing marriage as a singular high-point in one's life. In a bid to make one's wedding unique wedding planning industry derives a reasonable demand owing to their professionalism and touch of precision to make the entire process smooth. Rise in disposable income coupled with time constraints that people face has led to the development of the wedding planning sector in India.

The present study uses observation of marketing trends as a method for developing wedding industry segments. While not an industry in itself, the wedding business is a key revenue contributor to a diverse mix of local busi­nesses. Weddings are customized, and therefore not prone to efficiency, and they often occur on an irregular timeline. The research paper provides the quick evaluation of the marketing strategies and trends that follows in the wedding Industry.

Keywords: - Weddings, trends, emotional ties, tactics, competition, wedding professionals, social media websites, tie ups

for futher details email at aaroraneha@gmail.com

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