by Nikhil Shahapurkar on Friday 10 August 2012, 12:23 PM | Category: Summer Internship Contest| View: 4709 views

 “Get out of my office. Now!” the manager said to me and bam! I woke up from my dream.

This is what I dreamt on the first day of my internship. Obviously, it's not an encouraging start but I propped myself up and got ready in my crisp formals to go to Oxygen Healthcare Communications Pvt. Ltd. as a market research analyst.

My profile was to visit maximum Pharmaceutical companies and get detailed information about Digital Marketing in their companies. It was to know how the pharmaceutical companies performed digital marketing of their products i.e. medicines. Being from a pharmaceutical background, I was familiar with technicalities of ever growing pharma world.

Some people may think internship is office work. This is not the case – not with marketing people at least. But still overall my internship was much comfortable i would say. Travelling all over Mumbai and reaching in fully furnished offices of Ranbaxy, Glaxo smithkline, Novartis, Sun Pharmaceuticals, Merck Pharma  and other biggies in Pharmaceutical market, draped in sweat and finally getting an excellent response from dignitaries of these companies is such an incredible  feeling that I can't describe in words. Now definitely no road is smooth and obstacle less. We – me and a friend of mine – did face some bitter responses but compared to what we got, the bitter experiences were easily avoidable.

The day, when I along with my friend, prepared the questionnaire for Digital marketing and left Oxygen's office to get our first response, was, technically my first day at Internship – Full throttle action day and that is exactly when I had that dream. We reached the office of Aristo Pharma in Andheri Mumbai at around 1 pm. Anxiously we were waiting in the lounge to hear from the respective person we were supposed to meet. Within few minutes we were summoned in the office of Aristo pharma and the DGM was waiting for us. A little nervous, I began asking questions from questionnaire and in an hour I had my first response. The DGM's response was excellent.

It was incredible having that paper in hand. It felt like holding an Oscar or Grammy award-‘The fruit of our work!' Frankly, that was my first experience at a corporate office and if the beginning is well, then all goes well and ends well.

One by one we covered more than 15 pharma giants in Mumbai and few major players in Healthcare Advertising. All this time, to my relief, the dream was not proved to be true. Those two months passed in just a blink of an eye and the amount of knowledge and experience we got was simply fantastic.

Visiting Glaxosmith Kiline's head office at Worli Mumbai was another noteworthy experience for me. Fortunately I met a senior General Manager of that company. We always have rumours that senior persons of a company never give time for interns. This proved out to be false in my case. The GM offered me an appointment and had a truly awesome chat with me. I did ask about the Digital marketing of GlaxoSmith Kiline but after I was done with questionnaire I also asked him some questions of life at GSK and future prospects of working in it. To my amazement, he explained it to me very thoroughly and without haste. (I remember at one point he offered me a cup of Tea which I felt truly honourable. For a moment I forgot I was summer Intern and felt like a senior manager)

Before this internship I was actually confused as to which job I would prefer in future. But visiting pharmaceutical companies and later few healthcare advertising agencies cleared my confusion. I loved the environment at Advertising agencies and that is when I decided that after few years of experience at pharmaceutical company, I would prefer to work in a Healthcare Ad agency.

Summer Internship is truly a worth remembering memory which you won't forget for the rest of your life, wherever you may go. Some of the managers shared their experiences of Summer Internship with us. For those who have no experience of field work, for them, summer internship is a golden opportunity to test your skills, capabilities and your likes and dislikes. It is also a time to clear yourself and finalise your goals and decide who you want to be for the rest of your life.

Thanks to Oxygen Healthcare communications for giving me this wonderful opportunity and my college – Lala Lajpatrai Institute of Management, Mumbai, that my 60 days of summer were fabulous.

Well, one thing is for sure, when I would be sitting as a senior manager in a reputed company in my fully furnished office and when two summer interns from a college would walk to my cabin and ask for my time, I would definitely smile to myself and help them.

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