LIVE PROJECT FOR THE "SCOPE & GROWTH OF CONSTRUCTION CHEMICALS IN RAJKOT & JAMNAGAR DISTRICTS"

by Joy Thakkar on Thursday 9 August 2012, 2:40 PM | Category: Summer Internship Contest| View: 2162 views
 
 
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THE PROJECT WAS GRANTED TO ME FOR THE PARTIAL FULFILLMENT OF THE MBA DEGREE.WORKED UNDER TATA CHEMICALS DURING TWO MONTHS FOR MY SUMMER INTERNSHIP PROJECT I GOT TO LEARN MANY THINGS ,THERE WERE TIMES WHERE IN I EVEN GOT COLD SHOULDERS ..WELL THE MAIN SIX OBJECTIVES OF MY RESEARCH WAS TO ACHIEVE THE FOLLOWING :1) TO KNOW WHICH BRAND IS THE LEADER IN THE MARKET2)TO KNOW WHICH PRODUCT IS SOLD MORE AMONGST THE ONE TO BE MARKED.3) TO ANALYSES THE EFFECT OF THE BRAND NAME ON THE SALES OF THE PRODUCT4) TO MEASURE ,IF THE ISI WAS AN CONVENIENT TOOL FOR THE PURCHASE OF THE CHEMICALS5)TO FIND THE MOST SOLD PACKET OF THE RESPECTIVE BRAND6)WHICH WAS THE MOST PROMINENT CHANNEL OF DISTRIBUTION FOR THE RESEARCH I WAS GIVEN THE CATCHMENT AREA OF 20 TALUKAS ie 2 DISTRICTS..AT THE END OF 45 DAYS OF THE RESEARCH I CAME TO THE FOLLOWING CONCLUSIONS...1)THE MOST SOLD PACKING SIZE WAS PIDILITE2)THE LARGEST SOLD PRODUCT WAS S.B.R3)BRAND NAME DEFINITELY HELPED THE SALES OF THE CHEMICALS.4)ISI MARK WAS A CONVENIENT TOOL FOR CONVENING CUSTOMERS..DURING THIS TWO MONTHS OF THE RESEARCH I HAD TO WORK FORM DARK TO DARK MORNING TO EVE NO TA/DA PAID NEITHER HAD ROFF ON HEAD....AT LAST I GOT THE CERTI FOR THE LIVE PROJECT AS THE COMPANY IS ON THE EDGE TO LAUNCH THE CHEMICALS BASED ON MY REPORT AT-LEASE FOR THE TWO DISTRICTS I MADE RESEARCH INTO.....
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