Zootout.Com Co-Founder Manish Vaswani, speaks about his entrepreneurial experience

by Manasi Sinari on Friday 24 February 2012, 11:06 AM | Category: Interviews| View: 3531 views

1. Tell us something about yourself?

Ans:I am Manish Vaswani, an MBA Graduate from Indore.I & my colleagues Sukrat & Subrat have come up with an exciting business model, i.e. ZOOTOUT.COM. Zootout is basically an Recommendation Engine, which allows its visitors to not only get accurate information about several places of there city, but also provides them the specialty of that place.e.g. -
- Which is the best place for ‘Burger' in Connaught Place, Delhi?
- Where should I visit for a ‘Romantic Candle Light Dinner'?
- Top 20 North Indian Restaurants in Bandra (Mumbai).
Information of this kind can be easily accessed on Zootout.com.

2. Did you always wanted to be an entrpreneur?

Ans:Since I joined an MBA college, I'd always wanted to pursue entrepreneurship.I was quite impressed with Mr.Sandeep Manudhane, Founder-PT Universe, have him as my role model.Further I even consider Steve Jobs as a real innovative enterpreneur. I am just following there footsteps, and pursuing dream road towards- entrepreneurship

3. How did Zootout click?

Ans: Its not less romantic then any start up began from a garage.
I was running an elegant discount club membership, Sukrat was running Khaopiyo.com, & Subrat was pursuing his final year of engineering. Having a few meeitngs through mutual friends, and also in several entrepreneurship lectures, we were fascinated to combine the offline model of discount card membership & online model of Khaopiyo.com, just to come up with 2.0 version- ZOOTOUT.COM.

4.What is ZOOTOUT.COM all about?

Ans: Zootout.com is basically a local Lifestyle Recommendation Engine (Not just search). It is a platform which provides visitors our explored recommendation for there several day-to-day queries, which further helps them to choose the best option for them.We have currently started with food, and soon are coming up in other segments like- beauty, apparels, sale, events, shopping etc.As i mentioned in the above answer also queries to the top twenty restuarants or places of candle light dinner can be easily accessed on Zootout.com.

5. What was the turning point in your career?

Ans: The biggest turnaround was when I decided that instead of having a cosy life of being Salaried working professional, I'll pursuing the most interesting adventure of corporate world, i.e. Entrepreneurship. This turnaround happened when I was pursuing my Masters in Entrepreneurship.

6.Share with us the challenges faced by you in the intial days of Zootout.com?

Ans:In initial days, we faced a couple of issues.About building a strong team (the most important requirement), angel funding, besides, collecting accurate data, and having a customer-friendly User Interface of web portal.These were few challenges in our early days.But fortunately, we've come up strong, and have got positive response from every angle.

7.What can people do on Zootout.com?

Ans: As a Zooter you can use Zootout.com for variety of reasons-
1. Discover the place where you'll get your desired Dish.
2. Find out the Specialty Dish that you'll get at place you are about to visit.
3. Share / Love / Like food or drink, and make your contribution in making suggestion/recommendation of Zootout.com, better.
4. Follow Food Experts / Personalities / Friends, to discover what people like where, and what are they talking about.
5. Most importantly, Guide. It helps Zooters to get most useful, relevant and updated recommendations.

8.Why into this venture when there are established players like Burp, Zomato, Snapdeal which are dealing with discount and food?

Ans:An interesting question,First of all, I would clear that Flipkart, Snapdeal are dealing in Discount / Offer industry, whereas, we are more of a Recommendation Engine. We recommend places. Right place to have your favorite dish, or right dish at your favorite place, log on to- ZOOTOUT.COM .With this, we would soon start providing offers, for clients who'd be associated with us.So, better to say, we are tapping on an opportunity which is lying between- SNAPDEAL / FLIPKART & ZOMATO / BURRP

9.What is the position of Zootout.com in the market?

Ans:Position of product- It is being tested in tier 2 city- Indore, right now and we are expanding in Pune by next month. However, website is already on and running in 13 cities of India, PLUS, singapore

10.What is the future of Zootout.com?

Ans:Ans: We have currently started with food, and soon are coming up in other segments like- beauty, apparels, sale, events, shopping etc.

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