Subrat kar shares his entrpreneurial experience with ManagementParadise

by Manasi Sinari on Wednesday 8 February 2012, 1:54 PM | Category: Interviews| View: 2116 views
 
 
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Name : Subrat Kar

Age: 21

Qualifications:  B.E in Chemical Engineering from IPS Indore

Company Website: http://www.zootout.com/aboutus/indore

Company Profile:Food and Lifestyle segment

Established in:2012

 Number of employees: 06

 

Q1. Tell us something about yourself

 I am a first generation entrepreneur, belong to Orissa and hail from a middle class family.  I had started two startups in my previous avatar and right now i am pursuing ZOOTOUT.Com. During the third year of my engineering i had started an SMS based search engine for Indian mobile users. Then had started an Egg Specialty Restaurants in Indore. And now the ZOOTOUT story is going on. From child hood i had entrepreneurship in my blood

 

Q2. What is the company profile?

ZOOTOUT is a hyper local recommendation search engine on food & lifestyle segment

 

 Q3.Why into a intenet industy when there are already so many competitors?

We have a different and unique business model. We don't compare with others or we don't want to compete with others. We just want to bring our product to a global position. For example when Flipkart was started, there were also a number of e-commerce players in market. But they executed their product & service very well and we all know their value for the consumers.

 

Q4. How did it click?       

I am an internet lover and i found some opportunity in Internet segment, becoz in 2011 3G launched in India.So this was the opportunity for me to start something on internet field and it was Zootout.

 

Q5. Can you tell us something about the initial days- what kind of challenges, struggles did you face?

It is famous saying that until you don't struggle to achieve something then the fruit will not be sweet in taste to your taste buds so struggling is nothing, it is just a part of my daily work.Challenges that I faced in the intital days was of building a good team, hiring talents. It is a very big task for an entrepreneur to build a good team. And in Startups, you know hiring best talent is quite difficult.

                                             

Q6. What was the turning point in your business /career?

There was no such turning point till now only that i have not got any huge success in my past ventures, but i had sustained myself and broke even in my all ventures. It was just a learning for my in my past ventures.

 

Q7. Besides you who are all involved in setting up Zootout.com  brief us about the founders and profiles.

We are three of us.

 

1.Subrat Kar B.E. in Chemical Engineering from IPS Academy Indore, he has 3 years of professional Startup work experience.My  primary role at ZOOTOUT is customer-facing, looking operations, PLUS selling product in day and doing innovation at night.

2.Sukrat Ray is also an entrepreneur. He had started Khaopiyo.com and he is an engineering graduate.  He worked in TCS for 3 years and  then  left the job to pursue his passion. As a Co-Founder of Zootout, giving a proper direction to the company, & joining the scattered dots among numerous departments such as Marketing, Finance, HR has been his major job role.

3. Manish Vaswani  is an MBA graduate and he was running a consumer driven discount card company in Indore before starting with us.  As a Co-Founder of Zootout, he plays the role of a core brand maker, is involved in creating online social media presence of Zootout, & is also involved in designing proper marketing strategy in par with the vision of the company. Manish loves to speak and so takes care of complete Media & Public Relations for Zootout.

 

 

Q8. Right now What is the position of the product?

Well right now we are active on Food and night life.

 

Q9. What plans ahead for the company ahead?

As we have started the service of food and night life we want to start other services like Shopping, events, sale, deals and discount.

 

Q10. Any message to young entrepreneurs

I would say Everybody has their own style and way of execution. Don't follow others and copy what they have done. Just follow your dream and passion.

 

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