THE PITCH

by Xavier Institute Of Communication Mumbai on Saturday 4 February 2012, 5:02 PM | Category: Campus Articles| View: 962 views
 
 
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“Lekin iss ad mein hum 24o ke angle par actor ko biscuit khaate hue dikhaayenge!”.So much effort you put, but all you get for your pitch from the client is a resounding “no”, and you come back thinking you could've done better. Now's your chance. Be the agency, create a 360 degree campaign for a product given to you, use your persuasive tact, crack those poker faced clients and sell it as the most revolutionary idea ever!

1 team / College
4 members / Team

  • ELIMINATION ROUND:
  • This will be a paper based round where teams shall attempt a set of questions given to them.
  • Only 2 out of the 4 members from each team  shall be allowed to attempt the elimination test.
  • The questions shall be a mixed bag which will test the creativity and strategy design capability of teams.
  • The time limit is 1 hour

  • FINAL ROUND:
  • The shortlisted teams will be briefed about the launch of a product, around which they have to create an ad campaign consisting of – a TVC storyboard, radio spot/jingle, print ads (max. of 3), one transit and one ambient ad and social media strategy.
  • The teams would be given 24 hrs to formulate the campaign

  • They have to make a pitch in front of the panel of judges
  • Each team will be given 20 minutes (15 mins for presentation and 5 mins for handling interjection by the judges)
  • Teams shall be judged on the basis of the strategy formulated, creative execution and handling interjection.

(Updates bought to you by  ManagementParadise in assosciaton with XIC-MADMA).

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