The Delhi School of Communication

by Vidur Gupta on Thursday 2 February 2012, 2:50 PM | Category: Marketing Communication| View: 1834 views
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 The Delhi School of Communication


The Delhi School of Communication (DSC) is a 17 year old institute based at New Delhi. We believe that an institution be definition, is a creation of its environment. It makes its contribution in relation to the needs of society both for today and for our tomorrows.

In today's environment, advances in electronic media have shrunk our world to Marshall McLuhan's ‘Global Village' In this environment India is fast emerging as one of the largest consumer societies in the world.  As demands and aspirations for various goods multiply, so will the discerning ability of the Indian Consumer. This selectivity makes communication a critical factor. 

The field of communication itself has seen tremendous progress in the last decade. The annual Advertising spend in India was estimated to reach Rs 12000 crores by 2011. Print and Broadcast Journalism is reaching a new degree of professionalism. Public Relations has become an integral activity for most corporate houses. Event Marketing has carved out a niche for itself. Media Marketing is a vibrant field. This translates into a very large number of professionals required to fill these exciting new positions.

This impetus triggered the creation of DSC and evolution of this comprehensive, full time 2 year Post-Graduate Diploma Programme in Communication (PGDPC). The programme is architecture to be a top-of-the-line course enabling participants to foster an understanding of the dynamics of human communications in people's lives, the symbiosis of Indian culture and that of others with whom we communicate.

  Course Offered and Curriculum:

DSC runs a comprehensive two year full-time Post Graduate Diploma Programme in Communication (PGDPC) alongwith The Masters in Mass Communication/MBA. Today the PGDPC is recognised as amongst the finest integrated communications programme in the country heavily interfaced with industry practice. DSC also facilitates the award of Master of Mass Communication Degree from Guru Jambeshwar University (UGC recognized), Hissar (Haryana) subject to university rules and regulations.

The academic curriculum comprises twenty one core courses in General Business and three specializations of five/ six courses each in Advertising, Marketing and Journalism, Public Relations and Events are the other two areas covered extensively in the course. The depth and breadth of subjects covered provides for a holistic understanding of the role and working of contemporary mass media and marketing organizations within the dynamic global socio-economic structure.

The faculty teaching the two –year programme along with the GJU degree comprises committed practitioners, proven academicians, researchers and scholars in Marketing, Advertising and other industries.


We at DSC believe in learning by doing. Placements are an integral part of the two-year programme. Each student of DSC undergoes two apprenticeships (from 2:30 pm to 7:30 pm after class). The apprenticeships take place in any of the following fields: Media Marketing, Journalism, Advertising, Public Relations and Market Research. 

Furthermore, student executives sent for two full time internships providing key industry exposure.   This strengthens the interface between theory and practice further strengthening the knowledge gained during apprenticeships. Some companies that partner us in the industry interface and final placements include: McCann Erickson, Maxus, Madison, Draft FCB, O&M, JWT, Rediffusion DY&R, Centre for Media Studies, Leo Burnett, LOWE, CNN, Star TV, Aaj Tak, Web Chutney, Euro RSCG, Airtel, HP, IMRB, HDFC, Voltas, LG, Perfetti, Solutions, Publicis India, Mudra Communications, IPAN, Genesis BM, Perfect Relations, Corporate Voice Shandwick and other organisations.

Course Details:

The academic curriculum comprises twenty one core courses in General Business and three specializations of five/ six courses each in Advertising, Marketing and JournalismPublic Relations and Events are the other two areas covered extensively in the course

Admission Procedure:


For selection at DSC students should either be a graduate or graduating in 2012. In order to apply for the course, students have to clear the CAT/MAT/XAT/ATMA test or our Admission test, Psychological test, and the Personality Interview. The Admission Test covers GK, English, Maths (10th class), Reasoning and General Aptitude (duration 2hrs). The Psychological test is an objective-type paper. Our class size is small to ensure individual attention to all students.


The application forms are available online and on the DSC campus. Students may either fill up the form online or post it/personally submit it:  

Eligibility Criteria:


Students having completed their graduation/those completing it in 2012, in any stream, may apply for the course. Work experience is preferred though not compulsory.


Final Placements:


DSC is widely acknowledged for its outstanding placements. For over 17 years now, DSC students have made their mark in the industry as successful advertising professionals, PR executives and marketing communication specialists.

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