Melange 2012 presents IMCBLAST - THE IMC CONCLAVE

by K.J.Somaiya Institute Of Management And Research Mumbai on Monday 30 January 2012, 6:24 PM | Category: Campus Articles| View: 1230 views
  All achievements, all earned riches, have their beginning in an idea ~ Napolean Bonaparte 
An Idea not only changes your life, but can also transform it. When Ideas converge, the BEST evolves! Ideas help us to build creativity. Come, witness and participate in Mélange 2012 – Where Ideas Converge.


The main goal of the colloquium is to exchange ideas and learn how to handle the dramatic changes in media, marketing, and consumer behavior in your day-to-day business using the latest knowledge, best practice, and trends. We will try to gain insights from the bigger picture instead of focusing on only one discipline, such as technology, marketing, or media. Furthermore, we feel that all areas are becoming ever more connected and also recognize the need for better understanding across all departments today. 

Unlike other conferences, all speakers will prepare special presentations and contribute in their own special way (forget the boring panel and show-off speeches – they won't happen at our place). We are giving the speakers the opportunity to choose the advertisement domain they like, with the idea "present what you think you can present best." We believe we have the best speakers and are confident that they will contribute in their own special way.

Some of the dignified speakers are:
Mr. Bhaskar Das – Head, Time of India.
Mr. Tarun Chauhan – Head, Lowe Lintas.
Mr. Satish Ramachandran – Head(creative), Draft FCB Ulka.
Mr. Prabhakar Mundkur – CEO, Percept/H

Not only we have a huge discussion among media industry stalwarts but also a war for the best IMC project between the teams of SIMSR only.

The participating teams are open to use any communication medium they want to use – viral, ads, jingles, posters, etc, it should create buzz for the IMC project they did in their curriculum. 

Round1: mce_style="color:white"> 
The teams have to pick their IMC project and come up with an a vivid description of the strategy of communication that they have used and compare it with one which is actually used for the comparable brands. 

Deliverable 1: 
The teams have to send an executive summary which can be at maximum 2000 words long (excluding the cover page). The executive summary has to be a word file (2003 format)/pdf, not a ppt. The executive summary should have clarity regarding your IMC strategy idea. Any financial analysis can be sent as an embedded object on the word document. 

Deliverable 2: 
You have to upload your create for that brand on MELANGE 2012 facebook page and generate maximum likes for it.

Round 2: 

Details of this round will be communicated to shortlisted teams. 

1st Prize: Worth Rs 10000 and more.
2nd Prize: Worth Rs 5000 and more.
The winner will get an opportunity to interact with the top echelons in media industry.
Each team can have a maximum of 3 participants.
All the members of a team should belong to SIMSR.
Any number of teams can apply from SIMSR
One person cannot be the member of more than one team.
One team can submit only one entry.
The executive summary should be submitted in MS Word (2003) format/pdf.
Font-Times New Roman; 1.5 line spacing, size = 12
The naming convention for the file should be: IMCBlast_< Team Name>_.
Executive summary of your b-plan needs to be mailed to: “ [email protected]
The teams will be judged on the basis of creativity of their ideas, ads(creative), number of facebook likes and comments quality.
6 teams will be selected for Round 2.
Details of Round 2 will be provided after declaration of Round 1 results.
The Team should register for this event through our website - 

Deadline for registration: 5th February, 2012, 23:59 hrs.
The last date for sending the executive summary: 5th February, 2012, 23:59 hrs.
Round 1 Results: : 7th February, 2012
Final round: 18th February, 2012

(Updates brought to you by ManagementParadise in assosciation with SIMSR Melange 2012)
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