Here in the Middle east market the Retail outlets and Malls are full of the Discount and Offers, this type of promotions have a Magnetic pull which attracts the buyers.
Everybody likes winning free merchandise or services, especially if it is relevant to their regular interests, Wouldn't you ?
One tried and true way to utilize social media—if executed with the right approach—is through contests and sweepstakes.Contests, sweepstakes and drawings supply ample opportunity for engagement with new users.
Your company has to focus on some vital elements before running a contest campaign that will ensure success for Social Media Marketing in the Middle East.
Know your Target Audience : This is basic element which applies to all channels of Marketing and here too. The first focus area should be reaching people with a natural inclination toward the product or service that your company provides.
Set your Goals & Objectives : Thinking beyond simple sales and conversions is important for SMO in the Middle East because social media can provide benefits that were not considered in previous decades.
The second element to plot and plan is to set targets and goals. What would define a successful social media contest or sweepstakes? Are you trying to increase the number of fans on your Facebook page? Are you looking for more Twitter followers, retweets, mentions, or use of trending topics?
Engage your Users- Be a part of their Life : Not only till the end of the campaign but build a long term relationship. A simple contest that merely rewards users with free goods is not going to promote your company in the long run. Be Creative : Think of creative ways that your new users and potential customers can stay connected to you. Could you solicit submission of pictures according to a certain theme or use of your product? Are there further rewards for users who get their friends and networks to “like” or follow your company? Anything that asks users to give input in some way helps your company remain a part of their life after the contest is over.
Be Optimistic: Trial & Error is part of every Business , Without Risks no Gains.
The final element of Social Media Marketing in the Middle East as in other parts of the world is to remain open-minded about your contest. If it is not producing results, do not be afraid to change, modify and adapt your campaign to meet the needs of users and bring better results to your company