Release of my book 'Case Studies in Maketing'

by Sidharth Balakrishna on Thursday 29 September 2011, 4:10 PM | Category: Strategic Marketing| View: 2045 views
 
 
Advertisements
 

My third book-'Case Studies in Marketing' -published by Pearson, the world's largest education firm, has been released. The book consists of Case Studies outlining Marketing concepts (sales & distribution, advertising, branding, the 4P's concept, localizing a brand etc) and is being used by industry personnel, students, B-school Faculty.

The book may be purchased from: http://www.pearsoned.co.in/web/books/9788131757970_Case-Studies-in-Marketing_Sidharth-Balakrishna.aspx

Chapters of Case Study Book:

1.     Fair & Lovely: Creating Demand

2.     BPCL: Ushering in a Retail Revolution

3.     Frooti's Innovative Campaign

4.     Britannia Industries Ltd.: Revitalizing a Brand

5.     Haldiram's: Getting the Four Ps Right

6.     Maruti Suzuki

7.     Coca-Cola

8.     Bharti Airtel: Ringing in a Revolution

9.     All Out's Audacious Strategy

10.   Discovery Channel: Going Local

11.   Project Shakti: Tapping the Fortune at the Bottom of the Pyramid

12.   Food for Further Thought

 About the Author

Sidharth Balakrishna is an alumnus of IIM Calcutta and has been employed with the world's top Marketing, Management Consultancy and energy firms. Besides his regular Corporate job, he has written a number of books and articles for various reputed publications is an Adjunct Faculty at top Business Schools and has taken several guest lectures and seminars across the country.

His books include the following, all published by Pearson, the world's largest Education company:

·          ‘An Introduction to CAT-Tips from an IIM Alumnus'; available from http://pearson.vrvbookshop.com/book/an-introduction-cat-sidharth-balakrishna/9788131763599

·          ‘Reading Comprehension for the CAT- A Winning Approach by an IIM Alumnus'; available from http://pearson.vrvbookshop.com/book/reading-comprehension-cat-sidharth-balakrishna/9788131760598

·         Case Studies in Marketing' available from http://pearson.vrvbookshop.com/book/case-studies-marketing-sidharth-balakrishna/9788131757970

Sidharth is a Career Counselling Expert with the Hindustan Times and Rediff.com and a member of the Interview Panel to select MBA students at various MBA institutes. He can be contacted at [email protected]



 

Advertisements
Print-Friendly Version Email to a Friend
 
Related to Release of my book 'Case Studies in Maketing'
 
 
 
 
 
 
STATS
 
Total articles: 7765
    Total Categories: 22
    Updated in Last Week: 0
LOGIN
 
   Login Id
   Password
  Forgot Password?
    
   
SEARCH ARTICLE
 
  Enter Keywords
 
CATEGORIES
 
    Banking and Finance
    Campus Articles
    Economy
INVITE FRIENDS
 
Invite your Friends, your Colleagues, your Group Members, your Seniors, your Team mates...and others.
 
 
Advertisements


 
spacer gif
Management Paradise
spacer gif
arrow gif About Us
Press
Jobs
MBA Projects
Kartik Raichura
spacer gif
spacer gif
spacer gif
Legal
spacer gif
spacer gif Terms & Conditions
spacer gif Privacy Policy
spacer gif Disclaimer
spacer gif Copyrights
spacer gif Contact Us
spacer gif
spacer gif
spacer gif
Help
spacer gif
spacer gif Zeitgeist
Support
FAQs
Tour
Feedback
Our Network

MBA B School Blog

MBA Buy Entrance Exam Forms

MBA BMS Blog

MBA MBA Blog

MBA BMM Network

Follow
       
   

 

Copyright 2004 - 2019 Management Paradise.