5 Points To Make You Realise Your Delusion

by Sunanda K. Chavan on Saturday 9 July 2011, 4:21 PM | Category: Marketing Management| View: 2875 views
 
 
Advertisements
 

Consumers Don't BUY ?

 

They are not aware of your product.

It is almost 99% true that people don't buy or use your product because they aren't aware of it for sure, personal experience.

It is sometimes the problem of marketing team where as sometimes it may also seem to be the target market you choose.

They don't understand the benefits of your product.

As I said above, that almost 99% of people don't have idea or aren't aware of your product or service they won't be aware of the benefits that they are offering..Hence along with awareness making them known of the benefits is also essential.

 

They don't feel your product has perceived value.

Your product should have value and if you don't provide the perceived value to your direct users they still won't be interested in your product at all is the 3rd point to be kept in mind. It's the benefit that you can leverage and can create an image in the minds of customer of your perceived value. Because it's your responsibility to make your users aware of the value you are providing.

They don't see how your product meets their needs.

You should also prove it to your audience his/her needs = perceived value.

You have to tell consumers that, don't make them guess or come up with the answer on their own tell them and help educate them on why they need your product.

 

Your product is not accessible to them.

You should be easily assessable to your direct user. Because if you aren't consumers want ease in obtaining and using your product.

Advertisements
Print-Friendly Version Email to a Friend
 
Related to 5 Points To Make You Realise Your Delusion
 
 
 
 
 
 
STATS
 
Total articles: 7587
    Total Categories: 22
    Updated in Last Week: 0
LOGIN
 
   Login Id
   Password
  Forgot Password?
    
   
SEARCH ARTICLE
 
  Enter Keywords
 
CATEGORIES
 
    Banking and Finance
    Campus Articles
    Economy
INVITE FRIENDS
 
Invite your Friends, your Colleagues, your Group Members, your Seniors, your Team mates...and others.
 
 
Advertisements


 
spacer gif
Management Paradise
spacer gif
arrow gif About Us
Press
Jobs
MBA Projects
Kartik Raichura
spacer gif
spacer gif
spacer gif
Legal
spacer gif
spacer gif Terms & Conditions
spacer gif Privacy Policy
spacer gif Disclaimer
spacer gif Copyrights
spacer gif Contact Us
spacer gif
spacer gif
spacer gif
Help
spacer gif
spacer gif Zeitgeist
Support
FAQs
Tour
Feedback
Our Network

MBA B School Blog

MBA Buy Entrance Exam Forms

MBA BMS Blog

MBA MBA Blog

MBA BMM Network

Follow
       
   

 

Copyright 2004 - 2019 Management Paradise.