Shoppers Stop Relaunches their First Store Second Time with Modern Retail

by Abhijeet S on Tuesday 22 June 2010, 5:28 PM | Category: Press Releases| View: 3340 views
 
 
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Shoppers Stop, Andheri,

India's FIRST store of Modern Retail launched for the second time!

 

Top models join celebrations at the re-launch

  • Shoppers Stop store at Andheri marks the start of Modern Retail in India.
  • The store has been upgraded to the Bridge-to-luxury positioning of Shoppers Stop. Besides the look and feel, International brands have also been introduced to the store.

 

Mumbai, June 22, 2010:

 Shoppers StopIndia's premier fashion and lifestyle destination pioneered modern retail in India in the year 1991. The first store of Shoppers Stop opened in Andheri and changed the way India shops. This celebrated store of Modern Retail went through a complete makeover and is back in its new avatar! The revamped and glittering store was brought alive with a cake cutting ceremony by Top Models Candice Pinto, Aanchal Kumar, Pia Trivedi, Binal Trivedi, Sahil Shroff & Asif Azim.  

 

 

The newly renovated façade is a clear depiction of Shoppers Stop's Bridge-to-luxury positioning.  From the store façade, to the interiors, and layout of the store have been upgraded too. The upgrade includes an additional 10,000 square feet, taking the sum total of retail space to 66,000 square feet. The ample space ensures an easily-navigable and luxuriant shopping environment. Each of the four levels offers ample choices in fashion & brands and is a shopping experience unto itself.

 

Keeping with Shoppers Stop's Bridge to luxury positioning, the new store at Andheri houses an array of top notch brands like M.A.C., Playboy, Esprit, United Colors of Benetton, GAS, MUSTANG - Europe's renowned jeanswear, Austin Reed - a premium brand of corporate wear from UK, Mothercare, ELC and many more. There is also a wide range of merchandise under Shoppers Stop exclusive brands namely Stop, Kashish, Life, Haute Curry, Elliza Donatein, Insense, i Jeanswear, Mario Zegnoti, Vettorio Fratini amongst others.

 

The revamped store is equipped with the most up-to-date facilities in lighting, temperature control, and safety measures such as fire –fighting equipment. For customer ease, the store now has doubled the number of cash counters and elevators.

 

Speaking on the occasion, Mr. Govind Shrikhande – Customer Care Associate & President & Chief Executive Officer, Shopper's Stop Ltd. said, “We changed the way India shopped with the launch of our first Shoppers Stop store at Andheri in 1991. This step marked the start of our retail legacy in India and also it kick-started the evolution of modern retail.  After nearly 20 years of successfully delighting our customers, we are proud to present the new avatar of our maiden store. The store has been designed to meet the international standards that our discerning customers have come to expect from Shoppers Stop. We have also incorporated customer feedback to make our store the ultimate shopping destination for the entire family.

 

He further added, “Our First Citizens have bestowed their continued patronage to us over the last two decades. The revamped store will not only bring back fond memories of shopping but will add a whole new dimension to the idea of retail therapy.”

 

 At the ground level entry customers will be pampered to an array of crème de la crème brands in cosmetics, perfumes, jewellery, personal accessories, ladies footwear, and bags. The first level offers categories such as men's formals, casuals and men's ethnic wear. This floor also offers premium international brands that were not available in the store prior to the makeover.

 

As customers go up to the second floor, they will be delighted to find an entire level dedicated to tiny tots and their mommies! The kids section- the largest amongst all the thirty stores in India- includes kids' apparel and toys, Mothercare, Early Learning Centre & Hobby ideas.

 

Located at entry point of the second floor is Mothercare - world-renowned brand for maternity, baby and childcare products. Known for its uniformly high standard of quality worldwide, Mothercare stocks a variety of products for mothers-to-be, new borns, toddlers and children till eight years of age, the focus being on function, comfort and safety, without compromising on style.

 

In addition, Early Learning Centre (ELC) is brought to the Andheri customers for the first time! UK's number one educational toy brand, ELC provides a host of educational stimulating toys for children between 0-6 years of age.

 

And the firsts don't just end there! The kiddies will also be delighted to find ‘Hobby Ideas' at the store. Tiny customers can engage in a wide range of craft & hobby products, books and games.

 

Further up the levels, the Ladies will be transported to retail heaven on the third floor which stocks the finest brands in Women's apparel, accessories & Home Décor.

 Much emphasis is given to customer convenience with customer friendly signage, alteration desk, customer service desk with gift wrapping service, exclusive First Citizen Members' lounge , baby changing room, Physically challenged trial rooms, to name a few.

 

All in all, Shoppers Stop Andheri is Back with a Bang! The dazzling store is breathtaking in all its grandeur and houses the trendiest and most fashionable labels in town.

 

Shoppers stop Corporate profile.

Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. Shopper's Stop Ltd has a national presence, with over 1.97 million square feet area across 30 stores in 13 cities viz. Mumbai (8 stores), Delhi (3 stores), Kolkata (3 stores), Bangalore (3 stores), Hyderabad (3 stores), Jaipur (2 stores), Pune (2 stores), Gurgaon, Chennai, GhaziabadLucknow, Noida and Amritsar.

 

Shoppers Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world. Mr. B.S. Nagesh, Customer Care Associate & Vice Chairman, Shopper's Stop Ltd, has been recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008. Mr. Nagesh is the only Indian retailer to take a significant place alongside more than 100 stalwarts of the global retail industry, which includes veterans like Sam Walton of Wal-Mart, Giorgio Armani, Jack Cohen of Tesco, Simon Marks and Israel Sieff of Marks & Spencer; Ingvar Kamprad of Ikea, amongst others. CMAI felicitated the ‘Golden Scale Trophy' to Mr. Nagesh in honour of this achievement.

 

Mr. Govind Shrikhande, Customer Care Associate & President & CEO, Shopper's Stop Ltd received prestigious honours of the ‘Retail Professional of the Year' by CMAI in 2009 & ‘Most Admired Fashion Retail Professional' at the Images Fashion Awards 2010.

 

Images Retail Awards consecutively for two years (2008 & 2009) named Shoppers Stop the ‘Most Admired Retailer of the Year –CRM'. The Company has also been felicitated with ‘Retailer of the Year –Fashion & Lifestyle' at the Asia Retail Congress in 2009.  Shopper's Stop Ltd also received the ‘Best Visual Merchandising' Award at the VMRD Retail Design Awards 2009 and the ‘Prestigious Loyalty' award for Customer & Brand loyalty in the ‘Retail Sector' 2010 at the 3rd Loyalty Summit. Shopper's Stop Ltd has been awarded by CMAI -The ‘Golden Scale Trophy' as the ‘Brand of the Year' for its STOP Ladies ethnic wear in 2008 & 2009, and the ‘Marketing Campaign of the Year' in 2009. Images Fashion Awards held in 2009 recognised Shoppers Stop as ‘The Most Admired Fashion Retail Destination of the Year' and in 2010 ‘Most Admired Large Format Retailer' award by Gini & Jony and the ‘Most Admired Partner' by Gili.

 

Shoppers Stop has also introduced new formats in the market viz HomeStop – the exclusive home furnishings, décor as well as furniture store and Hypercity– a premium shopping destination for Foods, Homeware, Home Entertainment, Hi-Tech  Appliances, Furniture, Sports, Toys & Fashion.

 

 

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