Researching on Reverse Branding

by Sunanda K. Chavan on Saturday 11 June 2011, 4:26 PM | Category: Marketing| View: 1421 views
 
 
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Reverse branding is when a customer creates a brand with its own brand. One of the fundamental rules of social marketing is that customers and brand must create relationships with one another. 97% of all brand purchases are done because of a friend's recommendation. Only 10% of all purchases are done because of traditional, old media.

Reverse branding is groundwork with a sort and maddening to create the make the clear choice, such as search and then Google being the first choice.

Reverse branding creates positive reception. Even though employees know intellectually that their contributions make a difference, gratitude from end users is a powerful reminder of the value of continued quality improvements and innovation.

Reverse branding creates empathy. Employees build up a deeper considerate of end users problems and needs and thereby become more committed to helping them. Researchers have established that when product development teams had contact with customers, they were more likely to create aid that surpass projections for sales and market share.

 

Reverse side branding making traceability easy, so you can rest assured that your building is protected with the highest quality from Tata Steel.

 

As consumers become increasingly savvy, traditional branding efforts that begin with the brand and create an association become more and more dubious. With so many brands cluttering the market, we think reverse branding is an effective way to distinguish your company and products. To get your mind around reverse branding, you can start with these steps.

 

 

 

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