Always be on the Right Side of Life Then Why Not for Logo's and Brands

by Sunanda K. Chavan on Tuesday 22 February 2011, 3:59 PM | Category: Marketing| View: 814 views

Always be on the Right Side of Life Then Why Not for Logo's and Brands



The right logo, with the right features will enhance your visibility, credibility and memorable which mean more business.

You require consistency in your logo, tagline, materials as well as repetition of few similar elements used in the same or similar ways, helps people to remember who you are and what you do.

See to it that your logo is created in such a way that it is easy to remember & stays at the forefront of your potential clients' minds.  Also enhance your logo by lending it a meaning. 

Make it unique enough so that it stands out from the crowd. Timelessness in your logo will ensure that you don't have to redesign your logo. Scalability, so that your logo looks equally good on both a business card and on a sign for your business and at every size.

But, along with two companies comes marketing twice that means two logos, two business cards, two websites and two newsletter lists to keep in touch with your clients. Just like being a teenager, your business may get more difficult, suddenly start consuming more resources, or can start having challenges with clients.

Often, companies will come out of this adolescent period with a new direction, personality, business structure, or even a new company mission and vision.  If you've been in business for even a couple of years, then you're probably all-too-familiar with this reason.

Between the economy changing, climate concerns, technology changes and all sorts of other current affairs, many small businesses have found that their worlds have changed. Instead of fighting against the change and looking at it as an obstacle to your success, look at how you can change your business and your brand to fit the new world and come out on top.

Designers have become far more aware and sensitive to design history movements and styles than they were in previous years. They are discovering ways to make logos reflect their roots.

New trends emerge only to be contradicted by others that go the opposite direction. Many entrepreneurs choose to design their own marketing materials when they launch their businesses, especially by creating their first business card. Or sometimes they will have an amateur designer, friend, or relative create the design.

The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally until they get a few clients or until they get started.

Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult and may result in a business that will not succeed.

Your business will not look stable. It will appear to be more likely to fold or to fail. Clients will not have confidence in doing business with you.

Would you do business with someone who seems to be on unstable footing and who might not be in business by the end of your project or after you have purchased an item?

Unprofessional, uncoordinated marketing materials can make your business look "jumbled" or confused. This can also cause an identity crisis for a small business. When looking at your differently designed materials, potential clients may be fooled into thinking that they are looking at materials that represent different companies.


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