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Engraving The Communication Mark

by Sunanda K. Chavan on Friday 7 January 2011, 5:28 PM | Category: Marketing| View: 828 views

Engraving The Communication Mark

Communication management means systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization and between organizations & organization and dissemination of new communication directives connected with an organization, network, or communications technology. Communications management includes developing corporative communication strategies, designing internal and external communications directives, and controlling information's flows, including on-line communication. Effective organizational communications are an essential precondition of effective management.

The purpose of it is to ensure that the managers and workers have access to the same information. In this way, theoretically, they will be able to agree on the tasks to improve the organization, and everyone will work together in a better-coordinated way. In practice, the same incentives have to applied to managers and workers as well, or else they develop different goals, negating the effect of the shared information.

The role of communication managers is:

Design of organizational communications structures

Define communication principles and standards

Formulated the communications goals of the institution

Managing and monitoring information flows

Organizing crisis communications

Implement communications strategies

Research communication context

Resonance analysis of team networks

Organizing communications training for staff

Corporative presentations to the public, media and cybernetic space

The Communication Process will help you to:

Identify the messages that need to be sent

Determine your target audience for communication

Decide on your message format and timing

Draft your message and gain approval where required

Communicate your message, through communications events

Gather feedback and improve your communication processes

By using this Communication Process, you can:

Clearly identify your project stakeholders

Identify your stakeholders communications needs

Run any type of communications event to send out your message Ensure the right people receive the right information at the right time At work, this usually affects the pocketbook or the employee's benefits.  A rule is to provide sufficient information for the employee to be able to answer the question "Why?" Many organizations are now considering a relatively new philosophy called Open Book Management for this very reason. Lack of information often causes more problems than divulging those deep, dark company secrets. Let the worker complaining about his last meager pay raise see where the company's money went, that expenses may have risen and that profits were down. This will drive an improvement in performance more often than not. Even if your business is completely ethical, you may have good reasons not to share everything with employees. Just provide them with enough information that allows them to draw similar conclusions if they were in your position. The boss who tries to convince his people how important dedication to the job is and then is seen leaving the office at noon every Friday in the summer carrying his golf clubs is not very persuasive or effective. This doesn't mean you have to do everything your employees do; after all, you're the boss. You manage; they produce. It simply means that you absolutely must show that if it's important enough for them to do, it's important enough for you to support.  Communication skills are some of the most highly prized and sought-after skills in business. And they are equally essential at home. Without communication skills we are unable to let others know what we think, feel, or want to accomplish. We are unable to build partnerships, motivate others, or resolve conflict. Studies show that as professionals rise higher in an organization, communication skills become more important, not less.

Things that can be done to achieve a fluent communication, enhancing the future prospects.

Pay Attention to Nonverbal Signals

Look for Incongruent Behaviors

Concentrate on Your Tone of Voice When Speaking

Use Good Eye Contact

Ask Questions About Nonverbal Signals

Use Signals to Make Communication More Effective and Meaningful

Look at Signals as a Group

Consider Context

Be Aware That Signals Can be Misread

Practice, Practice, Practice

The purpose of communication should also be clear say for example one can be to get co-operation, to convince someone. Now what can one practice to achieve what one has to achieve though his communication?   

Make people feel understood.

Find common ground.


Don't argue.

Care about the people you want to influence.

Help people believe change is possible

Time your request well.

An observer should also understand the non-verbal communication of the person in front of you like facial expressions, gestures, paralinguistic's, body Language and Posture, Proxemics, eye gaze, haptics, appearance etc

Examples of Worst Communication Blunders

BP Chairman Tony Hayward moaning, "I want my life back." Yeah, the same could be said by the fishermen, restaurant owners, hotel managers, casino operators, waitresses, excursion boat owners, and tourism officials whose business evaporated because of the massive oil spill in the Gulf of Mexico.

LESSON:  When dealing with a highly sensitive situation, don't discuss your own problems. A leader is supposed to focus on everyone else's struggles, not his or her own. If you're not in control of your own situation, how can you help those who look to you for answers




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