Crowdsourcing - A New Conception

by Sunanda K. Chavan on Tuesday 21 December 2010, 12:25 PM | Category: Miscellaneous| View: 905 views
 
 
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Crowdsourcing - A New Conception  

 

 

Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through an open call.  The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration.  Strategies adopted Crowdsourcing:

Crowdfunding

Crowdcreation

Crowdvoting

Crowd wisdom

The benefits of crowdsourcing include

Problems can be explored at comparatively little cost

Payment is by results or even omitted

The organization can tap a wider range of talent than might be present in its own organization.

By listening to the crowd, organizations gain first-hand insight on their customers' desires.

The result of an earned sense of ownership through contribution and collaboration

It has attracted the attention of brand marketers as a way to engage customers using social media. Crowdsourcing for brands doesn't always work. They lacked the prerequisites of a crowd, sufficient motivation, and a reasonable expectation of work effort.

The best example is Wikipedia where a crowd of people who have created a great resource. Creation of articles are the vast majority are the product of a motivated individual. After articles are created, they are curated--corrected, improved and extended--by many different people. Some articles are indeed group creations that evolved out of a sentence or two. But if you took away all of the articles that were individual creations, Wikipedia would have very little left.

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