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1. Focus on something fun, something that people will want to share with friends. 2. Clearly demonstrate the product you’re marketing. 3. Make sure the video is real; no tricks, no “smoke and mirrors.” 4. Encourage viewer participation and support, i.e. — “make your own video like ours.” 5. Take advantage of YouTube tags; use adjectives to target people searching based on mood; and match your title and description to the tags. 6. Experiment! |
