1. Focus on something fun, something that people will want to share with friends.
2. Clearly demonstrate the product you're marketing.
3. Make sure the video is real; no tricks, no “smoke and mirrors.”
4. Encourage viewer participation and support, i.e. — “make your own video like ours.”
5. Take advantage of YouTube tags; use adjectives to target people searching based on mood; and match your title and description to the tags.