SRK is leaving no pixel unturned in what is probably India's biggest digital marketing campaign
The official site is the first Bollywood movie site ranks at 3558 in Alexa rankings (amongst the 5000 most visited sites in India).
Of his latest ‘Ra.One's record marketing budget of Rs. 40 crore (about 9 million dollars), his production house Red Chillies Entertainment has allocated Rs.15 crore for Bollywood's biggest online promotion.
Facebook: 187,288 Fans
Obviously, Facebook. But not just boring videos and photos from the movie's promos and trailers, the Facebook campaign has gotten users creating their own pages, based on the first name of their alphabets, in the Name Alphabet(dot) one pages.
Live streaming content, quizzes, and bounty hunts that span the country – the social media is engaging it's users in real-time activities in a bi way.
The Facebook strategy also uses the concept of creating privileged users, with their G.One Squad, a select community of*.G.ONE.* The official Ra.One page also contains an embedded playlist and a link to the merchandise store.
Apart from the Ra one ps2 game, there's also a social game to be released for Facebook, iPad, iPhone, and other platforms. The game was made by Indiagames with a development budget of Rs 4.5 crore.
Twitter: 30,000 Followers
Ra.One's official Twitter page is hard to find – there's so many! (All with official-looking tweets about the movie, with followers ranging in the hundreds to a few thousand) .
Only over 2500 tweets old, the official page, @RaOneFanClub, has crossed 30,000 followers, said to be the most for any Bollywood movie.
Following the leak of Ra.One's* Chammak challo rough version, even the song was trending on Twitter.
(top of each other in one image)
Youtube: +2,45,000 views
“For Ra.One, I wanted to leverage the full potential of digital media and create an experience on YouTube and google+ that has never been done for any Indian film. I am personally working with the Google team to create a destination that my fans can enjoy from anywhere in the world…” said Khan.
Ra.One didn't only post trailers on youtube- It bought space on the world's biggest video sharing site (youtube.com/raonemovie), loaded with videos created exclusively for social sharing, SRK's podcasts and trailers.
The Ra.One video page features SRK in a VFX-enhanced Youtube video – just watch it – it's awesome!
Google Plus: 62 friends
Engaging audiences on Google Plus is another first for Bollywood, even as Shah Rukh Khan has become the first verified Indian celebrity on Google+
But the Google Plus search didn't make it easy to find Ra.One, and there's only the 62 friends.
Yet, there are plans to organize a live video chat with fans in the coming weeks.
MySpace: 54 friends
it's quiet here.
Orkut: 253 friends
Orkut's static functionality and boring interface doesn't make for the best of Fans.
133 ‘scraps' and 253 friends.
Nokia: Near Field Communication smartphones
The new range of Symbian Belle OS Nokia phones have been bundled with Ra.One content on their near field communications (NFC), a data-transfer technology. For Ra.One, this means that over 400 Nokia priority outlets and partner multiplexes with NFC-tagged movie posters can deliver content straight to the phones – this includes songs from the Ra.One soundtrack, free of cost.
Other audacious plans include Ra.One logos on Formula One cars, along with arang of toys for McDonalds and endorsement by Lady Gaga at the F1 afterparty
If you like this post Please Like us on Facebook :