Home » Blogs » Corporate Blogs » How to use social media for startups?

VIEW A BLOG
Corporate Blogs   Add to My Briefcase

How to use social media for startups?

Anuraag Gutgutia | Tuesday 26 October 2010 ( 1 Comment)
Advertisements

Normal0falsefalsefalseEN-INX-NONEX-NONE/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}

“Social media offers new opportunities to activate…brand enthusiasm.” – Stacy DeBroff, founder and CEO of Mom Central

The human civilization has moved far away from the times when communication among themselves was thought to be an insurmountable dream. We have at our disposal today a vast network of social media that is ever ready to offer us its services and for that matter most of them at free of cost. Yet we have the entrepreneurs gasping around in search of ways to brand themselves, to advertise themselves.

Social media describes websites that allow users to share content(updates, videos,pics), media(physical, electronic, or verbal) and at the same time develops an interface(intimate direct, community engagement, social, electronic broadcast etc) among themselves. Some of the examples of the popular social networking sites are Facebook, Linkedin, Twitter, MySpace etc. Besides these, we also have YouTube, Photobucket, Flickr, and other sites aimed at photo and video sharing.
The startups can use these networking sites to disseminate information(from the grass root to the global level) about themselves, their programs, and their new launches. They can foster word-of-mouth conversations among your earliest customers.
Whether you do it on Facebook or on your own site, it’s important to invite your customers to talk to each other and share ideas. It is said,

If content is king, then conversion is queen.

But your site is still inaccessible to the majority group whereas facebook, linkedin etc are used all over the globe. So use them to allow your customers to guide one another on how they use your product or service. Not only will you have the opportunity to learn what people like and don’t like about your product, you may end up with a bunch of people you can ask to help you.

There are also companies like crowdSpring (design) or Tongal (video)— to help the startups source affordable content from designers, writers, and others.

A new concept that has greatly affected the market today is the free products that a commodity offers with its purchase. For example if you buy food, you look for free recipes.So what the startups can do is offer free tools, free ebooks, free webinars etc. Free content generates awareness, builds loyalty, creates newsworthy topics, and spreads like fire. The social media can then be used to popularize these free products and thus gather the attention of the potential customers. Remember, in this day and age, what a brand does is far more important than what a brand says.

Related to How to use social media for startups?
 
 
Advertisements
   
You can find here our registered lawy...
Property Advocates India | Property Lawyers India 3 year(s) ago
Nice article.
22 Things to do during your Internship Program [Infographic] 3 year(s) ago
The finest web design company. Excell...
Hadoop Training Can Give Your Career A New Height 4 year(s) ago
nice blog neha ji...
you can also ...
Benefits Of Business Degree Courses 5 year(s) ago
STATS
 
Total Blogs: 5833
    Total Entries/Category: 1
    Entries in Last Week: 2
LOGIN
 
   Login Id
   Password
  Forgot Password?
    
   
 
Advertisements


 
FIND ENTRIES
 
  Containing Text
 
  Search Title Only    
CATEGORIES
 
    CEO Blogs
    Personal Blogs
    Corporate Blogs
ARCHIVE
 
2010  (1)
 
first blog Managem... Kartik... CEO Founder MP Blogs Chanaky... chanaky... cipl CAPACIT... RAT_RACE day 3 managem... statist... mba isbf career self_ma... RETALIA... indian... can... custome... user... web 2 login username email id MBA B-SCHOOL EDUCATION KOLKATA CALCUTTA PCCSB PCCSOB ppt Career Courses Embedde... IT... Students software technol... Bharati... career... career... course debate degrees employment graduation IT BMS AFTER WHAT fun March Money M-Gover... Management Governance day 10 momentum speed MP LTE Broadband Sales Online... Mistakes Avoid Links Customer Shoppin... philip... 2002) Godrej Summer... Total... Marketi... McDonalds certifi... recruiter recruit... Solved... agro corpora... sez huma.pr Chanaky... Chanaky... Chanaky... Free... one month milestone beta 5Ms adverti... Emotion... Marketi... CUT...
 
spacer gif
Management Paradise
spacer gif
arrow gif About Us
Press
Jobs
MBA Projects
Kartik Raichura
spacer gif
spacer gif
spacer gif
Legal
spacer gif
spacer gif Terms & Conditions
spacer gif Privacy Policy
spacer gif Disclaimer
spacer gif Copyrights
spacer gif Contact Us
spacer gif
spacer gif
spacer gif
Help
spacer gif
spacer gif Zeitgeist
Support
FAQs
Tour
Feedback
Our Network

MBA B School Blog

MBA Buy Entrance Exam Forms

MBA BMS Blog

MBA MBA Blog

MBA BMM Network

Follow
       
   

 

Copyright 2004 - 2019 Management Paradise.