My book-'Case Studies in Marketing' -published by Pearson, the world's largest education firm, has been released. The book consists of Case Studies outlining Marketing concepts (sales & distribution, advertising, branding, the 4P's concept, localizing a brand etc) and will be used by industry personnel, students, B-school Faculty from the next academic session onwards.
You to have a look at the details at : http://www.pearsoned.co.in/web/books/9788131757970_Case-Studies-in-Marketing_Sidharth-Balakrishna.aspx
My other books are targeted at CAT aspirants: 'An Introduction to CAT: Tips from an IIM Alumnus' (now in its 3rd edition) and 'Reading Comprehension for the CAT: A Winning Approach by an IIM Alumnus'
Chapters of Case Study Book:
1. Fair & Lovely: Creating Demand
2. BPCL: Ushering in a Retail Revolution
3. Frooti’s Innovative Campaign
4. Britannia Industries Ltd.: Revitalizing a Brand
5. Haldiram’s: Getting the Four Ps Right
6. Maruti Suzuki
8. Bharti Airtel: Ringing in a Revolution
9. All Out’s Audacious Strategy
10. Discovery Channel: Going Local
11. Project Shakti: Tapping the Fortune at the Bottom of the Pyramid
12. Food for Further Thought
About the Author:
Sidharth Balakrishna is an alumnus of IIM Calcutta and has been employed with the world’s top Marketing, Management Consultancy and energy firms. Besides his regular Corporate job, he is a Career Counseling Expert with the Hindustan Times and Rediff.com and a member of the Interview Panel to select MBA students at various MBA institutes. He has also given lectures as a Visiting Faculty in several MBA institutes.
He has written a number of books and articles for various reputed publications and has taken several guest lectures and seminars across the country.
His books are (all published by Pearson, the world’s largest education company):
‘An Introduction to CAT-Tips from an IIM Alumnus'
‘Reading Comprehension for the CAT- A Winning Approach by an IIM Alumnus'
‘‘Case Studies in Marketing’-part of the Pearson Case Book series
Sidharth is also a Career Counseling Expert with the Hindustan Times and a member of the Interview Panel to select MBA students at various MBA institutes. He has also given lectures as a Visiting Faculty in several MBA institutes.
He has been extensively interviewed and featured in the press, including in the Hindustan Times, the Times of India, Outlook, IndiaToday besides others. Some of Sidharth’s papers and articles on oil and gas have been presented to top Government officials and have helped shape the industry structure in India.