Managerial Economics (Fundamentals) focuses on the economics, not the mathematics, of the managerial decision process for Business Strategy.Learn how managers use economics to make decisions and stay ahead of change. And in this version, you will learn it fast through captivating examples and uncomplicated math. and it comes with Economics Applications Access This powerful program walks you step-by-step through the decision-making process using economics.
Providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, algebra-based format. Focus is on presenting all aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics or higher-level mathematics.
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