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Consumer buying behaviour changing patterns

This is a research report on Consumer buying behaviour changing patterns  uploaded by Jimmy B. in category: All Documents »  Finance »  Financial Services section of our research repository.
1629 views, 0 comments, Last Update: May 13, 2011.
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Tags: banking , e-banking , Alpha Bank , Greece , Consumer Behaviour
Description:
Technological advances and more specifically e-commerce have affected consumer behaviour patterns. These changes have significantly affected the Financial Services industry. This paper is about Alpha Bank, a major Greek Financial Institution and the e-banking services it offers. A primary research has been made (questionnaires) in order to determine e-customers opinions and characteristics.



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