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Reebok-Running to stay ahead

This is a research report on Reebok-Running to stay ahead uploaded by Ayesha Shaikh in category: All Documents »  Case Study »  Cases in Marketing section of our research repository.
773 views, 0 comments, Last Update: May 10, 2015.
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Tags: SELLING A RANGE THAT HAS BEEN FASHIONED FOR THE INDIAN PHYSIOMETRY , REEBOK INDIA'S MARATHON MAN , FITNESS AS A LIFESTYLE:
Description:
Reebok set a blistering pace in the Indian sports good market, far
outpacing its formidable rivals, Adidas and Nike. Then, last August,
Adidas ‘combined’ with Reebok globally. What has enabled Reebok
to best the competition in India?



 

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