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Retail Sales Techniques and Promotion

This is a research report on Retail Sales Techniques and Promotion uploaded by Ayesha Shaikh in category: All Documents »  Marketing »  Marketing Management section of our research repository.
4910 views, 0 comments, Last Update: May 11, 2015.
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Tags: Advertising Communications and Promotions – Effective Advertising : Understanding When , How and Why Advertising Works – Marketing Objectives and Positioning – Target Audience Selection and
Description:
In contemporary society, advertising has become an inseparable part of the everyday
lives of millions of people all over the world. It is strongly believed by marketers that it has an
immense manipulative power, influencing consumer beliefs, opinions, attitudes, decisions
and actions through different types of media. What makes advertising so influential means
of communication? What are the devices and strategies advertisers use with the aim of
persuading people? An understanding of this is important for effective employment of
advertising as a potent marketing tool.



 

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