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Marketing Strategy for Start-Up Businesses or New Product Launch

This is a research report on Marketing Strategy for Start-Up Businesses or New Product Launch  uploaded by Ayesha Shaikh in category: All Documents »  Case Study »  Cases in Marketing section of our research repository.
433 views, 0 comments, Last Update: May 10, 2015.
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Tags: A good marketing strategy provides specific goals , An overall company marketing strategy should also: , Marketing strategy checklist , Building a Successful Marketing Plan
Description:
Every business owner should develop a written guideline that sets forth the business's marketing strategy. This document
is used to judge the appropriateness of each action that the business takes. If a company has to take an action that is offstrategy,
it may
indicate
a temporary
emergency
action
prompted
by competition
or other
factors beyond
normal

management
control.
Or it may
indicate
the
need
to change
or
revise
the
company's
marketing
strategy.



 

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