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Kingfisher France-CASE STUDY

This is a research report on Kingfisher France-CASE STUDY uploaded by Ayesha Shaikh in category: All Documents »  Case Study »  Cases in Operations section of our research repository.
279 views, 0 comments, Last Update: May 7, 2015.
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Tags: The French story Castorama : a position which no longer fits the market in 2003... Brand image Com , Market context Kingfisher outperforms a market that is recovering... , The French story ...a need to launch an ambitious plan to ensure achievement of results
Description:
Strong brand awareness : legitimacy
(as a pioneer, a leader), seriousness
• Leader in overall “Brand Capital” Remember „Chez Casto, y a tout ce qui faut‟
(„At Casto‟s, there‟s everything you need‟)Leader in Hardware
• Leader in Gardening
• Competitive in Building
• Range of choice
• Quality Fast development
• Choice to develop internationally



 

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