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E- Commerce Challenges: A Case Study of Flipkart. com Versus Amazon. in

This is a research report on E- Commerce Challenges: A Case Study of Flipkart. com Versus Amazon. in uploaded by Ayesha Shaikh in category: All Documents »  Case Study »  Cases in Marketing section of our research repository.
2968 views, 0 comments, Last Update: May 7, 2015.
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Tags: PROLOGUE , Origin and Growth of e-Commerce: , Market Size and Growth of e-Commerce in India: , Flipkart & Amazon are the two big players of e-commerce scenario:
Description:
Information Technology [IT] has transformed the way people work. By integrating various online information
management tools using Internet,
various innovative companies have set up systems for taking
customer orders, facilitate making of payments, customer service, collection of marketing data, and online feedback
respectively. These activities have collectively known as e-commerce or Internet commerce. India has an Internet user
base of about 250.2 Million as of June 2014. The penetration of e-commerce is low compared to markets like the
United States. India's e-commerce market was worth about $3.8 Billion in 2009, it went up to $12.6 Billion in the year
2013. Flipkart & Amazon are the two big players of e-commerce in India.
An attempt has been made to critically examine various corporate and business level strategies of two big e-tailers that
is Flipkart and Amazon considering their e-commerce challenges, business model, funding and revenue generation,
growth and survival strategies, Shoppers’ online shopping experience, value added differentiation, and product offering
made by them along with evaluation of the challenge which both of them had faced in October 2014.A big question
arises, who will win this game at the end in India? Who will be the real winner? The unpretentiousand obvious answer
should be of course, ‘Indian Customer’.



 

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