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The Challenges of Going Global-Ranbaxy Laboratories

This is a research report on The Challenges of Going Global-Ranbaxy Laboratories uploaded by Ayesha Shaikh in category: All Documents »  Case Study »  Cases in Operations section of our research repository.
377 views, 0 comments, Last Update: May 7, 2015.
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Tags: CORPORATE PROFILE , STRIVING TO ACHIEVE SUPERSTAR STATUS IN THE GLOBAL GENERICS BUSINESS: , “WE ARE OPEN TO ACQUISITIONS” , MOVING UP THE VALUE CURVE INDIA'S pharmaceutical giants like Ranbaxy Laboratories Ltd , Reddy's Laboratories and Wockhardt , among others , are making moves to secure a bigger global presence , especially in markets like the US. Having developed a capability to reverse-engineer patented drugs , because the previous patents law in India protected only processes not products , they have trained their sights on the global generics market. The strategy is simple enough: Wait pa , margins are wafer-thin due to competitive conditions
Description:
Ranbaxy
Laboratories, India's
largest pharmaceutical
company, has
taken
on global
majors
as it seeks to
dominate
the
generics
market.
N
Chandra Mohan
reports
on the
company's
strategy
to
make it to the
world's
big five in
the
business



 

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