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Tata Sky

This is a research report on Tata Sky uploaded by Ayesha Shaikh in category: All Documents »  Case Study »  Cases in Marketing section of our research repository.
300 views, 0 comments, Last Update: Apr 28, 2015.
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Tags: About the Client , Business Challenge , TCS’ Solution , Results
Description:
Tata Sky chose TCS to develop a robust Business Intelligence (BI)
solution with improved analytics to enable swift and accurate
decision making. Our comprehensive solution, built on our
cloud-based analytics platform, comes with a three-layer reporting
structure to cater the needs of all business stakeholders.
Leveraging our managed services model, we have provided
Tata Sky with access to scalable data analytics capabilities ranging
from data extraction to reporting at an optimal cost. The insights
derived from this tool can propel the business forward, aid in
increasing its share in the Indian market, improve customer
lifetime value and share of wallet.



 

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