 |
 |
 |
| |
|
Nestlé Corporation Nescafé Instant Coffee “Great Start of a Day”
674 views, 0 comments, Last Update: Apr 27, 2015.
|
|
|
|
|
| Advertisements
|
|
|
|
Tags:
SWOT analysis
, industry analysis
, HISTORY
, COMPETITORS
, Global Market Expansion
, Non-Alcoholic Hot Beverage Market Segmentation
|
Description:
1866 - Nestlé established Switzerland by Henri Nestlé
1900 – started operating factories in United States, Germany, and Britain.
World War I – Difficulties to find raw materials
During World War II Nescafé became a staple in the army
1938 - Max Morgenthaler introduced Nescafé
There are 8 lines in Nescafé
Nescafé Classic, Gold Range, Espresso, Premium Range, Decaf, Specialties Range, Frappe, 3 in 1
|
|
|
|
|
|
|
 |
|
 |
|
|
|
