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Nestlé Corporation Nescafé Instant Coffee “Great Start of a Day”

This is a research report on Nestlé Corporation Nescafé Instant Coffee “Great Start of a Day” uploaded by Ayesha Shaikh in category: All Documents »  Case Study »  Cases in Marketing section of our research repository.
549 views, 0 comments, Last Update: Apr 27, 2015.
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Tags: SWOT analysis , industry analysis , HISTORY , COMPETITORS , Global Market Expansion , Non-Alcoholic Hot Beverage Market Segmentation
Description:
1866 - Nestlé established Switzerland by Henri Nestlé
1900 – started operating factories in United States, Germany, and Britain.
World War I – Difficulties to find raw materials
During World War II Nescafé became a staple in the army
1938 - Max Morgenthaler introduced Nescafé
There are 8 lines in Nescafé
Nescafé Classic, Gold Range, Espresso, Premium Range, Decaf, Specialties Range, Frappe, 3 in 1



 

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