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Nestlé Corporation Nescafé Instant Coffee “Great Start of a Day”
549 views, 0 comments, Last Update: Apr 27, 2015.
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Tags:
SWOT analysis
, industry analysis
, HISTORY
, COMPETITORS
, Global Market Expansion
, Non-Alcoholic Hot Beverage Market Segmentation
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Description:
1866 - Nestlé established Switzerland by Henri Nestlé
1900 – started operating factories in United States, Germany, and Britain.
World War I – Difficulties to find raw materials
During World War II Nescafé became a staple in the army
1938 - Max Morgenthaler introduced Nescafé
There are 8 lines in Nescafé
Nescafé Classic, Gold Range, Espresso, Premium Range, Decaf, Specialties Range, Frappe, 3 in 1
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